Recently,

Seven internet groups

The product authorization of Disney prototype was obtained.

In the coming year, 17 Disney prototypes, such as bear Vigny, Princess Disney, mad animal city and Alice Wonderland, will cooperate with Hui Mei Group.

According to press reports, in October 23rd,

The two Princess Disney clothing series will be involved in the Tmall Fashion Festival held by Tmall in Shanghai sports center.

Hui Mei Group also invited spokesperson Christine Fan to take the show and perform.

It is reported that the Tmall tide is the most important pre heating activity on the eve of double 11.

On the day of the event, Tmall invited 40 brands around the world to take part in the show, of which international brands accounted for 80%.

The event will be broadcast live through Tmall live. Users can buy it while watching.

Reporters learned that before that, seven brands, such as Yin man and Chu Yu, have launched 47 cooperative products with Disney, and specially designed the promotion of Magic Magic Festival, focusing on recommending and selling these products to users.

These 47 cooperative products used three groups of IP, including Princess Disney, Alice's Wonderland, crazy animal City, etc., covering women's clothing, children's wear, shoes, bags and accessories.

Although it is a collaboration with anime IP, the eight of Chengdu's tailor made products is aimed at adults, and only a few are children's wear.

Fang Jianhua, chairman of Hui Mei Group, believes that consumers of different age groups tend to be more homosexual, and can no longer distinguish customers from traditional simple age groups.