The State Administration for Industry and Commerce yesterday revealed that in the future, malicious registration, infringement of exclusive rights to trademarks, and free riding of brand-name free riders will be included in credit regulation.

Wang Yong believes that in the field of brand building in China, enterprises are the main body and the government should play a leading role.

On the one hand, we must prohibit our domestic enterprises from taking advantage of malicious foreign brands, and at the same time, we should actively protect our domestic brands.

In terms of brand building, the government is still in a dominant position to create a better policy environment.

The government, the private sector and the enterprises will form a benign interactive relationship so as to enhance the whole of our country.

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at present

Has become a trademark power.

Data showed that as of the end of September 2016, the total number of trademark applications was 21 million 50 thousand, with a total volume of 13 million 840 thousand registered trademarks and 11 million 770 thousand effective registered trademarks.

What harm will a malicious rush mark bring to the company? Huang Jiahua, an inspector of the State Administration for Industry and Commerce Trademark Review and Adjudication Board, said in an interview earlier: if this is the case,

If we do not stop it, it will affect the good image of our country in protecting intellectual property rights and cause malicious competition in trademark registration.

At present, compared with developed countries, there is still a certain gap in the development of trademark brands.

Wang Yong, chairman of the brand consultancy stock company, said that from the perspective of brand development, it supports the SAIC to strengthen the supervision of trademark credit.

To build a brand requires determination, confidence and patience, but some people want to take shortcuts, malicious to rush a big card, and achieve their goals through the so-called "intellectual property protection". This behavior is indeed disgraced by the international community.

In particular, the SAIC has issued such regulations.

I also hope that more entrepreneurs can put their minds on how to improve their competitiveness, improve their product quality and service, rather than beating these wrong ideas.