"We officially announce @ @ Li Chen @ Fan Bingbing will join hands to endorse the H&M 2017 Chinese New Year series!" - New Year's money has not yet come out.

China announced the spokesperson's message on 30 October.

Well, not long ago, they wore the joint name of H&M and KENZO.

H&M since the beginning of 2014, a series of Chinese New Year elements will be launched annually.

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In the first year, he was looking for ads for supermodel ho Sui and Yu Tian wing.

Then H&M opened the CP (Couple) mode: the 2015 New Year series is Xun Zhou and Gao Shengyuan's endorsement. The couple just got married the previous year.

In 2016, H&M was looking for Liu Wen and Choi Siwon. Their performance in the "we got married" variety performance was very popular with the audience. (in the micro-blog which released Li Chen and Fan Bingbing endorsement by H&M, many netizens were still calling the "pomegranate couple" this pair of CP).

The spokesmen before were fairly international.

This year's pair -- Li Chen has gained popularity in the variety show. Fan Bingbing is about to launch a new movie "I am not Pan Jinlian". The two are always showing their love on micro-blog, and they can also bring a lot of attention to H&M.

Chinese New Year series usually use elements of the year's zodiac and red, which are sold in four markets in mainland China, Hongkong, Malaysia and Singapore.

It can be seen that H&M attaches importance to the Chinese market, especially the Chinese market.

In 2015, the Chinese market contributed 5% of the H&M share to the market, its fifth largest market and Asia's largest source of revenue.

As of the third quarter of this year, H&M has 400 stores in China.

H&M is probably one of the most popular celebrities in fashion.

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Its spokesmen include David Beckham (this is a very successful collaboration), supermodel Giselle and Miranda Kerr, female singer Beyonce, Katy Perry, Lady Gaga and Lana del Rey and so on.

Compared with UNIQLO and Gap, H&M's replacement of spokesmen (advertising stars) is more frequent. Almost every season, new stars will be photographed by different stars.

If the Chinese New Year series has something in common -- CP, then H&M spokesmen do not seem to have many rules in every quarter. In short, they need enough (International) cards.

Frequent replacement of each season's spokesperson, it seems to want to hit as many fans of different ethnic groups as possible.

It seems to have such a meaning: you can also be as dazzling as H&M.

H&M advertising stars change frequently, but their performance is not very good.

In the third quarter, net income and gross profit margin declined, though revenue increased by 7% (mainly online and offline).

Its net profit was 48.2 SEK, which fell by 9.2% during the same period.

This is the fifth consecutive quarterly decline in H&M's profits.

Gross profit margin declined from 55.9% to 54% in the same period last year.