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The first women's wear at the press conference aroused heated debate in the industry.

Recently, men's clothing giants have broken into the women's clothing industry, attracting the attention of the industry.

For men's clothing companies with high brand awareness in the market, the breakthrough of product sales growth is a major strategic goal in the current brand building plan.

China

The market has always been a tempting cake. Neither CABBEEN nor Li Lang are the first ones who want to try "fresh food".

Enterprises, such as the seven male wolves, nine herdmen and other famous men's clothing enterprises, have launched a grand plan of brand extension to women's clothing, thus blowing the horn of brand extension for women's wear.

For men's wear, the industry has always had a lot of controversy.

According to the insiders, enterprises need to consider their own strategies and pay attention to the brand connotation, the compatibility and interaction between culture and extension products.

And in all kinds of practices, it is very important to avoid the name of men directly dressed in men's clothing.

Men's giant "kill" into women's clothing market

A few days ago, the "Airline" Cabbeen 2017 spring and summer conference was held in Beijing.

At the press conference, Cabbeen, which focused on men's clothing for 20 years, released the first new fashion dress for the first time.

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It will appear in the sub brand 2AM of Cabbeen, which is an independent location. "

According to CABBEEN's relevant person in charge, CABBEEN women's wear continues CABBEEN's brand 2AM, which has always been rock and young cowboy style, and the theme is gorgeous rock MAGNIFICENT GRUNGE.

With gorgeous flowers as the main elements, imported fabrics are used in the process, and advanced embroidery and three-dimensional cutting are used to blend the punk elements of feminine beauty and rock and roll.