Double eleven is clearly in countdown.

In November 7th, on the 4 day countdown of Tmall double 11 global carnival,

Ma Yun, chairman of the board of directors of the group

At the scene, there was no requirement for sales data. "Happy and happy".

Ma Yun told staff at the scene:

1. I have no requirement for sales data.

Double 11 is a holiday for consumers and businessmen. The joy of buying and selling is happiness and happiness.

2. double 11 is actually the future.

For technology preparation and final examination, we should do well in technology upgrading and preparation for the future and new retail era.

3. pay attention to rest.

Since the establishment of double 11 in 2009, double 11 has gone to eighth years, and this year double 11 will have several changes, such as entertainment and personalization.

Now the double 11 is no longer just the concept of shopping or consumption, it carries more joy and innovation.

Since last year, Alibaba began hosting the "Tmall double 11 carnival night" party.

This year's double 11 party will be held in the stadium of Shenzhen Universiade center. According to the announcement by Ali, fruit stars Ketty Perry, Kobe Bryant, One Republic, Xiao Yue Yue, Lin Chiling, Gloria Tang, TFboys, SNH48, Joker Xue, Wowkie Zhang and other domestic and international stars will appear in the double 11 evening party.