In the context of a 4 trillion breakthrough in online retail sales and a gradual downward trend of growth, the golden age of Internet business has ended. The era of structural change in the business ecosystem has arrived. The supply chain service of online retailing and the integration of virtual reality with new models and new technologies have become new opportunities for the development of e-commerce.

Learned from the China National Business Information Center, in October 2016, the retail sales of 50 key large retail enterprises increased by 1.6% over the same period last year, 2.4 percentage points higher than that of the same period last year, but 0.7 percentage points lower than in September this year.

Among them, the number of retail sales increased by 25 year-on-year, representing an increase of 4 compared with last month.

In terms of product category, this winter is half a month earlier than last year, and the weather is extremely cold this year. There is no autumn pition. The winter clothing listing and selling period are obviously ahead of schedule, plus "eleven".

Under the influence of these factors, clothing performance in October was commendable, retail sales grew by 6.4% over the same period last year, the highest monthly growth rate this year, and the growth rate was 4.7 percentage points higher than that of the same period last year.

After the reporter noted that this year, the overall growth rate of China's consumer goods market has accelerated, online consumption still maintained a rapid growth momentum.

Data from the National Bureau of statistics show that in the first three quarters, the total retail sales of consumer goods exceeded 23 trillion yuan, an increase of 10.4% over the same period last year.

along with

The share economy continues to expand and expand, and online consumption is still growing rapidly. In the first three quarters of the year, online retail sales increased by 26.1% over the same period last year. The online retail sales of physical commodities increased by 27950 yuan, an increase of 25.1%. The growth rate was 14.7 percentage points higher than that of the total retail sales of consumer goods.

However, in the total retail sales of consumer goods.

The proportion of online consumption is only 11.7%, that is to say, more than 80% of the consumption is still offline. Nearly 18 trillion of the offline consumer market provides new opportunities for online convergence.

In Peng Yi's view, accompanied by Ali

The gradual growth of brands in the system, for example, is currently divided into two main directions: the first one is supply chain service providers represented by Antarctic electricity providers and Korean clothing homes. On the basis of influential brands, with the help of rich experience in electricity supplier operation, big data, parks and other tools, the value of e-commerce supply chain services is deeply explored, and the four dimensions of brand / category /IP+ Tools + channels + content are fully developed; second brands represented by three squirrels and Yin men are launched on the line. Through mode and technological innovation, user experience and supply chain efficiency increase parallel to online and offline integration.