This year,

Ahead of schedule, confident, winning, will be in

Another success in the war.

"We have prepared 2 million pairs of products this year, and the target sales are expected to exceed 1 million pairs."

According to Wang Jianbin, director and vice president of red dragonfly, this year's double eleven, red dragonfly business will be "natural".

"Free creation" as the theme, from products, shops, sales, distribution and other perspectives, make full preparations for consumers to provide better shopping experience, detonate double eleven.

In terms of products, red dragonfly firmly grasped the main line of R & D design of "technology + fashion", and vigorously improved the proportion of products of scientific and technological functions, original design products and international trend. Based on basic funds, 11 new technology products were added this year, including skid resistance, torsion resistance, negative oxygen ion permeability, no glue production, color changing technology and other functional shoes, so that red dragonfly products have both comfort and scientific and technological functions.

This year, on the basis of the original single brand flagship store, the Red Dragonfly successfully launched Tmall and Jingdong's "one family" shoes and decorations life hall, namely the flagship store of Tmall Dragonfly Footwear and the Red Dragonfly flagship store of Jingdong. The products meet the customers' consumption from children to senior citizens at all ages, and facilitate the shopping choices of consumers.

In order to better serve customers, this year, red dragonfly has launched double eleven activities in Tmall, Juhuasuan, rural Taobao, Jingdong, vip.com and other mainstream platforms.

In addition to the main brand of red dragonfly, the three young new brands of hot, honchief and golden powder family are also stationed in the major mainstream platforms.

In the category of leather shoes, in addition to the formal business and commuter, this year, sales of products such as fashion leisure and youth sports have been strengthened.

In addition to Tmall Red Dragonfly flagship store, red dragonfly men's shoes flagship store, women's shoes flagship store, flagship store, flagship store, and more than 10 agent stores have entered Tmall double eleven venue activities.

In the production of stock, red dragonfly Yongjia, Guangdong, Chongqing production base full strength, red dragonfly e-commerce in Guangdong, Fujian, Zhejiang, Jiangsu, Sichuan and other places of cooperation factories also do their best to fight.

In terms of services, the Red Dragonfly electric business has added more than 100 customer service teams to Wenzhou University and Shanghai net, and has increased more than 50 new brands and new categories of customer service teams in children, leather goods and hotspots. In warehousing and logistics, the Red Dragonfly electricity supplier has built 18 thousand square meters of new warehouses in the Binhai park near the Wenzhou yard, plus the headquarters warehouse and Chengdu warehouse. Compared with last year, the area has been expanded by half, and three will be shipped at the same time, so as to ensure that consumers receive the goods in time.

This year, the Red Dragonfly electric business first used the online and offline interactive form, combined with Shanghai, Hangzhou and other 200 entity stores and online joint sales, through the store and the electricity supplier store double eleven product inventory, consumers can experience consumer online products in the physical store, also can pick up goods online and offline.