2016 double eleven sports shoes and clothing industry brand success.

Anta has 2 hours to break through last year's 170 million yuan record, 18 hours has broken through 300 million, to lead the local brand.

Anta shows the leading colors, and Lining's outstanding footwear products are outstanding.

XTEP's double eleven performance is slightly weaker than the same industry, product strategy adjustment is obvious, the latest operation data robust growth.

Flagship store sales exceeded 230 million on that day, up sharply from 120 million last year.

XTEP's entire network has achieved 139 million revenue and a growth rate of more than 40%.

From the data of 7-10 months in the second half of the year, the electricity sector has seen a noticeable acceleration of growth, with flagship stores growing at about 100% year-on-year.

With the increasing proportion of electricity supplier income and the acceleration of penetration in the mass market, the driving role of e-commerce channels for the industry as a whole has become increasingly prominent.

Anta flagship store has achieved sales of 187 million yuan in double eleven, and its growth rate has remained above 120% in the second half of this year.

Its multi brand and all channel strategy provide continuous driving source for it.

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Brand recognition is also on the rise. Double eleven Anta ASP is in the lead in the industry.

Lining flagship store maintains a high growth rate of 110% in the second half of the year. It is expected that the electricity supplier will exceed 15% in the second half of the year.

The strategy that the 5 categories go hand in hand led to excellent performance for non shoe products, and 3 of sales on double eleven were made up of clothing products.

The double eleven XTEP flagship store has gained 85 million 800 thousand yuan, and the growth rate in the second half of this year is over 100%. The sales volume of the whole network has increased by 40% over the same period of 139 million, which is lower than that of the same industry.

XTEP will get low unit growth in 2Q17 ordering.

The slowdown is due to the increase in the proportion of supplementary documents in the quarter.

On the one hand, XTEP's supply chain management is obviously optimized. On the other hand, the company's retail oriented strategy is further developed.

In this season, XTEP has further strengthened functional and clothing products.

Will continue to optimize.

In the 16 quarter and third quarter of, the number of units in the same quarter increased, and the discount rate was 25%.