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Britain

Retailer

Tmall's official overseas flagship store turned into a black five craze.

Sainsbury 's China operator blue standard electricity supplier told reporters that this year's black five, Sainsbury' s will return to the essence of operation, and the main concept is "the same price of overseas official website".

At present, Sainsbury 's Tmall flagship store has launched black five related promotional activities.

The reporter learned from foreign media reports that it also extended the black five promotion cycle to a week in the British home market, ending as "Internet Monday".

Sainsbury 's Tmall flagship store screenshots

Unlike in the British home market, Sainsbury 's Tmall flagship store owner pushes food products.

It said that although the double eleven did consume some of the purchasing power, the food industry paid more attention to the daily sales promotion. Meanwhile, because the food products emphasized freshness, consumers would not store a lot of goods, so there was still considerable market space.

It is reported that in the form of activities, Sainsbury s in double 11 also tried live, offline interaction and other acts, and the effect is remarkable, attracting some new users at the same time also won the double 11 grain and oil pre-sale champion.

But Sainsbury 's thinks that these are forms of expression. The core is content oriented consumption interaction, which ultimately leads to consumer behavior.

Therefore, this year's black five, Sainsbury 's mainly want to return to the essence of operation, the main concept is "the same price of overseas official website".

For brand value, Sainsbury 's told reporters: "for the brand, the biggest value is to win the recognition of consumers, at the sales level and brand influence level win win."