In the new era, how can Wenzhou shoe enterprises change their planning? What opportunities are there for development? How can the footwear retailing industry change its thinking mode and expand its channels? Yesterday, a theme was "foresight the future, footwear industry in the new era".

"The road" summit held at Pullman Hotel, Wenzhou, and the domestic industry gathered together to confront the future development of the footwear industry.

The current changes in economy, consumption and production have prompted us to think about the future of the footwear industry.

Times have changed, have we changed? I think shoe companies should think about everything from "where the consumers are and what they need" to push the change of shops, commodities and organizational structure from positive thinking to reverse thinking.

In the future, consumers no longer pursue low prices. The era of low prices has passed. They are more concerned about the value of commodities.

As a retailer, the best commodity is to find the best manufacturer, not the style. As a manufacturer, we must find the most reliable seller.

The forum was sponsored by the consultative force. It attracted more than 400 guests, including the total footwear agents, chain shoes city, large retailers, associations and representatives of nearly 100 shoe enterprises in Wenzhou.

At the same time, the forum invited the founder of Zhou Jiandong, Wu Xianyi, chairman of Zhuo Si Ni brand, Jin Kesheng, editor of Wenzhou business daily, Jin Kesheng, chairman of the gold chain, Li Xiuye, chairman of Daldry, the world leader of shoes, the 9 major coffee makers, Fan Yujie, BELLE commodity advisor, KM retail consultant, long Qing and branding consultant.

2017 is the year of deepening structural reform of supply side.

The rise of the wave has pushed the manufacturing industry into a period of adjustment, and the reconstruction of the new shoe ecosystem has become irresistible.

These bring bright lights to the pformation of traditional shoe industry in our city.

Experts on the whole said that at present, on the one hand, it is traditional.

Physical stores continue to close down, close stores, chain counters, shoe city sales performance generally declined, wholesalers came out a lot, China's footwear industry is facing great challenges and changes; on the other hand, it is fast fashion brand represented by UNIQLO, famous excellent products, Hai Lan's home, hot air, Muji and so on, and its performance is continuously improving.

Faced with the new retail, new consumption, new commodities, new ways and new models under the new economic era, where should the brand of our traditional footwear industry go? At the scene, many guests mentioned the key words of "product", "ingenuity" and "pformation".

Kim Kok sang said that in the era of "mass entrepreneurship and innovation", people in the industry should further advance along the professional direction and play the role of "ingenuity" in drilling.

Wu Xianyi also said that no matter how the times change, the essence of business is product, and the most important thing is to do well with these shoes.

Li Xiuye said that good products can not speak, to rely on "people" to convey information, Wenzhou shoe enterprises should learn from foreign outstanding cases, so that products and sales "two hands".

Finally, the spectators interviewed the 9 big coffee companies around the issue of brand pformation, retail and e-commerce integration and win win.

"This is a new era of great change, and the 20% elite will lead the era of 80% civilians. It is an era of hard work and a hard struggle.

Shoes enterprises want to live better, only use their lives to manage.

Zhou Jiandong said that the era of change requires dedication and professionalism, and needs to keep pace with the development of the times. To understand the essence, to see the trend, we must see through the rules and understand the changes of consumer demand.

In this era, change is the eternal truth.

We used to call "4P" marketing, that is, product, price, access, promotion, and now it is "4C" marketing era, that is, content, situation, relationship, community.

The current keyword has changed to "fast, fashion, experience". For example, there are more and more collection shops and experiential shops in the footwear industry.

For customers, they need to change to personalized experience service design, such as "luxury" personalized value-added services, including free clothing maintenance services, private dress consultant service, private meeting service, member exclusive salon, special preferential services, etc.

For more information, please pay attention to the world clothing shoes and hats net report.