At 9:30 a.m. on January 9, 2017,

Zhang Jiangping, the chairman of the company, struck the golden gong, and the Pacific bird (SH603877: A) became the first Chinese fashion fashion manufacturer to enter the A stock market in the first place.

Taiping bird issued 55 million shares for the first time. The fundraising funds mainly focused on marketing network construction, Taiping bird East clothing finishing distribution logistics center and information system construction.

Unlike the conventional listing ceremony, the Pacific bird uses a theme of "FLY".

On the banks of the Huangpu River, a fashion show of capital and capital has been staged. The music of the show has been heard. Many supermodels are wearing the five major brands of Taiping bird, the spring and summer new assembly.

"This is the first time the Shanghai Stock Exchange has gone to the show. It's interesting, innovative and courageous."

Haitong Securities general manager Qu Qiuping said.

Zhang Jiangping, chairman of Ningbo Taiping bird fashion apparel Limited by Share Ltd, said that after the listing, Taiping bird did not just finance, but the trust of consumers and investors.

Taiping bird will continue to maintain its early heart and the awe of learning from its best partners and even competitors. It will stick to its mission and values to repay customers, repay investors and repay the society with a better performance, and move towards the goal of retail companies.

After 20 years of development, Taiping bird has formed three gradient brand portfolios of core brand, emerging brand and newly established brand. Nearly 4000 stores have been spread across the provinces, municipalities and autonomous regions, and the retail sales have exceeded 10 billion yuan last year.

Besides, Taiping bird is also a shareholder.

The important step in the integration of Chinese brands into the global fashion industry is the successful layout of e-commerce and logistics. Last year, the "double eleven" single day Tmall sales exceeded 615 million yuan, ranking second in the clothing category. The first Chinese clothing five star modern Tsun Dong logistics base was officially launched and refreshed several times, and the fashion creative research and development center will also be completed.

The successful listing shows that the Pacific bird has been in the heat.

Lay a solid foundation in the competition and fully demonstrate the comprehensive strength of its fashionable brand.

The follow-up investment fund will help the Taiping bird further speed up the extension of the channel, while strengthening the full range of operational capabilities such as logistics and informatization. Its future development is more worthy of consumers and investors.

(from: Yong faction)

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