Australia group buying website CatchOfTheDay has put its own

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The identity of the platform is reintroduced, and other retailers can sell on its platform.

The move aims to compete directly with the US e-commerce giant Amazon.

According to the world clothing and shoe net, since Amazon decided to enter Australia across the board, share prices of major Australian retailers, including Kmart, Wesfarmers (Target owners), JB Hi-Fi, Harvey Norman and Myer, have been hit.

Analysts have been warning that Australia's retail industry may suffer a major shock due to Amazon's low price and fast delivery service, as many entities in the US and the UK have to face bankruptcy.

However, Nati Harpaz, chief executive of Catch group, is optimistic that smaller business enterprises still have room for survival.

Surprisingly, CatchOfTheDay's website has been opened from purely brand seller to an electronic business platform for other retailers.

Many retailers such as Lorna Jane, Speedo and North Face have already started selling their products on Catch.

Harpaz said that CatchOfTheDay started 10 years ago. As a group buying website, it is now ready to be pformed into an e-commerce platform similar to eBay and Amazon.

The company hopes to increase the number of products on the platform from about 30 thousand to 2 million by December this year.

Harpaz said: "no one can underestimate the effect that Amazon will bring, but at the same time, many successful e-commerce enterprises can coexist with them."

He said that Catch sells more than 2 million products per month and has 70 thousand members. There are several differences between Amazon and Amazon.

He said: "Amazon is a very large platform, you may lose your way.

On the Catch, you can better attract customers' attention instead of being lost in many other brands and products.

He also said Amazon's products are always the cheapest, which is a misunderstanding.

"We plan to offer the best price on the platform," he said.

"Some larger retailers are like a mess, rather than concentrating their strategies against Amazon."

Harpaz said that the main retailers, including Woolworths (Australia's largest food retailer) and Wesfarmers, can cooperate with Catch and other e-commerce providers to provide better pportation, pricing and product pactions.

Harpaz said this is a company's open-minded but not actively pursued plan.

Catch Group acquired Pumpkin Patch (New Zealand children's clothing retailer) earlier this year and is expected to launch it on its website in October.

The group said it would earn $500 million in sales in the next 12 months.

It also has online travel group buying websites, grocery websites and maternal and child retail websites, namely Scoopon, GroceryRun and Mumgo.

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