According to the world clothing and shoe net, with the continuous improvement of social productivity and technology level and the popularity of the Internet, consumer demand is increasingly showing the trend of individuation and diversification. The traditional standardization and mass production mode have been faced with unprecedented challenges. Under this background, China adapt to the change of consumption demand and build on the basis of perfect supply chain. clothing The wave of customization is surging.

In order to promote the development of garment customization and promote the construction of a manufacturing power, "customize and merge". Intelligent manufacturing "Theme", "China clothing custom Summit Forum" and "Zhejiang province" organized by the China Apparel Association, Zhejiang Provincial Economic Commission and Shaoxing Keqiao district government. fashion The founding of the Federation of industries was held in Keqiao, Zhejiang on the 15-16 th of June.

This forum is highly valued by the leaders of the Ministry of industry and information technology, the China Textile Industry Federation, the Zhejiang provincial economic and Information Committee, and more than 400 representatives from Zhejiang University, academician Tan Jianrong, President of Zhejiang Sci-Tech University, President Chen Wenxing of Huafu color spinning, chairman Li Jianhua of Wan Shi Li group, Qiu Chengkui, vice president of Qingdao, vice president of red collar, Li Jinzhu, vice president of Hong Kong, etc., attended by more than a dozen experts from universities, experts, personalization enterprises and related media. From a multivariate perspective, the present situation of China's apparel industry is surveyed and the possibility of future development of custom industry is explored.

In recent years, customization is gradually entering the public view. Facing the escalation of market consumption, the national government's work report on the two sessions suggested that in the "13th Five-Year" period, we should strengthen the structural reform of the supply side, speed up the cultivation of new development kinetic energy, grasp the capacity to go out, inventory and reduce costs, and increase the variety, quality and brand of the "three products" strategy, and put forward higher requirements for the diversification and quality development of enterprises, encourage enterprises to carry out personalized customization, flexible production, and cultivate the craftsman spirit of excellence.

The state put forward the supply side structural reform and the "three products" strategy, sounding the bugle of the garment industry's in-depth transformation. A large number of forward-looking clothing manufacturers respond to the call. In the field of clothing customization, there are more and more custom studios, cooperative or vertical custom business platforms, and even the Taobao brand of single customization. All of them are promoting the multi element and rapid development of China's garment customization industry. The development of hardware and software technologies such as big data, intelligent manufacturing, 3D fitting, and so on, make mass customization possible now.

With the advent of the era of industrial 4, custom-made services have become a new direction for the development of China's garment industry. At this point, it is very important for enterprises to grasp the customized market and find the right direction. In June 15th, the first day of the forum analyzed the customization of China as a center from the perspective of diversification. Experts and scholars, well-known corporate executives, online custom business leaders, custom brand designers and other special guests are: the development trend of mass customization, the online mode analysis of men's wear customization, the design of personalized customization platform, the design concept of advanced customization, the brand marketing under interconnected thinking, and the exploration of modern business mode under the background of mobile Internet.

In June 16th, the forum changed its main perspective from custom-made multiple observation to customized technology exploration. Guests gathered together to start from the practical program of data making and customization of garment manufacturing, intelligent research and development of all channels, digital printing cloud production platform, Internet customization platform reconstruction and business mode innovation, and guide the specific implementation of customized business. Subsequently, the guests organized a round table forum on "capital and personalized customization".

During the two day summit of China garment customization summit, the participants fully communicated on the status quo of China's customization, the diversification path of garment customization, the avant-garde viewpoint of customization, the cutting-edge technology of customization, and the infrastructure that should be customized.

More interesting reports, please pay attention to the world clothing shoes and hats net.