With the innovation of science and technology and the birth of the Internet, people's lifestyles are constantly changing, and the electricity supplier economy is increasingly stimulating the development of the garment industry.

The industry's "dark horse business" - GXG, from the beginning of the clothing market to the field of intensive clothing performance has attracted the attention of the industry.

As we all know, the deadline for new products to be sold in the clothing industry is basically in the early June. It promotes the "618" every year. It is a special time node. Why?

Therefore, compared to the annual double 11, "618" is called the off-season of the clothing industry by professionals.

E-commerce sales have made the industry catch the attention of the industry

It is said that "there is no off-season market, only the idea of off-season."

This is used in the clothing industry. It is worth thinking deeply about clothing enterprises and costumes.

And come from a physical store.

Men's wear

GXG playing online e-commerce, its electricity market sales in recent years have made colleagues look alike.

In 2010, GXG was launched on Tmall flagship store.

上線3個(gè)月就在淘寶雙十一活動(dòng)中，日銷(xiāo)售額破1000萬(wàn);2013年雙十一單品牌業(yè)績(jī)突破一億，旗下童裝品牌gxg.kids首次實(shí)現(xiàn)300%的增長(zhǎng)，男裝副品牌gxg1978.jeans實(shí)現(xiàn)100%增長(zhǎng)，服裝品牌業(yè)績(jī)總計(jì)1.3億;2014年雙十一GXG單店成交額突破1.16億元;2015年GXG利潤(rùn)約為9,000萬(wàn)美元;2016年雙11GXG銷(xiāo)售額6分鐘便破億元，當(dāng)天全網(wǎng)(淘寶、天貓)各類(lèi)目交易指男裝排行榜中GXG位列第一，值得注意的是，GXG電商2016年雙11摘得男裝銷(xiāo)售額桂冠，整年業(yè)績(jī)目標(biāo)達(dá)成接近11億，但是，雙11這一天的傲人業(yè)績(jī)并不是靠全員加班獲得;2017年“618”，在裂帛、七格格等服裝品牌從京東“出走”后，GXG在期間的表現(xiàn)不但不遜色，在京東男裝銷(xiāo)售額排行榜中GXG排名第二，超過(guò)了赫赫有名的男裝品牌海瀾之家和太平鳥(niǎo)男裝。

Taking "consumer demand" as the starting point

According to the world clothing shoes and hats net, GXG is the main brand of Ningbo zhe Mu sang Holdings Limited. Since its establishment in 2007, it has three brands: GXG, gxg.jeans and gxg.kids. The main brand GXG is famous for its dark horse in the clothing industry. Why can GXG play its own day when many clothing brands have lost confidence in the clothing industry?

According to the world clothing and shoe net, GXG began to focus on marketing in 2010. In 2014, GXG began to pay attention to the needs of consumers. GXG once said what consumers can do if they want anything. The electricity supplier industry has changed from "resource operation" to "Commodity Operation" to "consumer operation" now.

From 2007, GXG officially hit the Chinese offline market, positioning in the 25-35 year old high-end men's clothing.

In less than 4 years, GXG has more than 1000 offline stores with its thunder and lightning. Its baroque style of design is a combination of black, white, gray and black and white. It also fits the needs of young consumers for fashion clothes. GXG is also an important reason why GXG can be removed from men's clothing.

According to the world clothing and shoe net, in 2010, GXG's sales volume was around 1 billion yuan, and in 2012 it rose to 3 billion 200 million yuan. Apart from its efforts to dig deep into consumers, the brand's stage also affected sales growth. GXG, which is still in its growth stage, combined with the obvious positioning of differentiation, 150% of the growth space is not surprising.

Under the new retail events, the integration of offline outlets is the full channel sales mode of many clothing brands.

Through the whole channel, we can effectively solve the "old disease" in the clothing industry's inventory backlog, and further optimize the supply chain.

If you want to go abroad, go abroad.

According to the world clothing and shoe net, the overall sales growth of GXG accelerated in March this year, and online sales grew nearly 100% over the same period last year. Its deputy general manager Wu Lei said, "this is based on the whole back-end step by step with the online and offline channels."

This year's "618", GXG big promotion seems to compete for the sales of laurel is not the ultimate goal, to complete the full channel sales preparation is the core meaning, GXG electricity supplier gross profit can reach 65%, net profit of 30%, which is rarely heard in the brand of almost volume, GXG plan to open the whole channel in 3 years.

He has been committed to the joint strategy of quality department stores. His offline stores mainly focus on mall, Yintai system, Parkson, oceanic, Shanghai Bailian, Maoming group, new world, New Mart, Wangfujing, COFCO, Wanda, impression city, raffles, etc.

GXG said it will open offline stores in Hongkong, South Korea, Japan, Taiwan and Singapore in the next 3 to 5 years.

Based on years of gratifying sales and good market space, GXG is ambitious for the future. But in the next 5 years, will GXG succeed in catching the consumer demand of the new generation of consumers instead of humbly saying that it is a good time for God? What kind of men's clothing sales results will be won by this year's double 11 and GXG? We will wait and see.

More interesting reports, please pay attention to the world clothing shoes and hats net.