According to a recent report released by the world tourism organization, the total consumption of overseas tourists in mainland China amounted to US $261 billion in 2016, an increase of 12% and a two digit increase in 13 years.

A US consulting firm's further survey of the data shows that the share of Chinese tourists' overseas shopping in total tourism expenditure has dropped from 41% in 2015 to 33% last year, a decrease of 8 percentage points.

The decline in overseas consumption and the proportion of total overseas travel accounts for an important trend, that is, domestic tourists' enthusiasm for outbound shopping is at a low ebb.

In fact, in the current Chinese tourists outbound tourism destination ranking, the "shopping" ranking has dropped from second in 2015 to third in 2016, giving way to "sightseeing" and "leisure entertainment".

This objectively reflects that Chinese tourists are more rational in overseas travel, and more "play" than ever before. They are more concerned about visiting exotic natural scenery and places of interest, and experiencing local customs and customs.

Overseas travel is no longer just a "shopping tour". It is an opportunity to broaden our horizons and enrich our life experience.

Bid farewell to "buy buy buy", let overseas tourism return to the original attribute, but also reflects the Chinese tourists to local brand consumer confidence gradually increased.

Looking back on the past for a long time, Chinese tourists will always bring some "foreign goods" to China, both for long and short trips.

But now, tourists.

The desire suddenly changed, and the rhythm of "buy and buy" obviously slowed down.

Frankly, with "

"With the increasing international image and influence, it has become increasingly easy for consumers to obtain good quality goods at home.

Whether in a physical store or an online shopping mall, consumers can easily buy their favorite products and have less worry about after-sales service.

A friend of mine travels to and from the United States several times a year.

Asked the reason, replied, "nothing can be bought, there are some domestic."

Indeed, the world has become a global village, and it can buy the whole world at home. Why bother to be an international "Porter" again?

More importantly, with the continuous improvement of the quality of "made in China", some domestic brands are no longer the same as the "foreign brands" and "inferior people".

For example, a customized limited edition launched by a domestic brand mobile phone priced overseas more than 1000 euros, significantly higher than the price of Apple mobile phone.

Even so, its excellent quality still makes consumers everywhere.

"Made in China" is not only cheap but also high-end.

With more high-quality and cost-effective China made products, who will catch up?

Do not let go?

Xing Zhihong, spokesman for the National Bureau of statistics, said that the national economy continued to develop steadily and steadily in the first half of the year, laying a solid foundation for achieving the goal of the whole year and achieving better results.

However, there are still many uncertainties and uncertainties in the world. The long-standing structural contradictions in China are still outstanding. We need to constantly consolidate and stabilize the foundation and strive to achieve better economic development targets for the whole year.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.