In the evening of July 21st,

International Holdings Limited (hereinafter referred to as "1000 degrees", stock code: 1028) issued a notice that the acquisition of the mainland "Eaton" brand kindergarten education group 45.78% stake, involving cash of 79 million 408 thousand and 700 U.S. dollars (equivalent to about 537 million yuan).

"The acquisition will diversify the business of the group to the kindergarten education service industry, and further strengthen our group's layout in the field of children's consumption and services, with existing toys.

It will form a strong synergy and expand the source of income of the group with quality assets. "

Thousand degrees.

Indeed, with the opening of the "two child policy" and the rise of the middle class, China's children's market is ushering in a period of rapid development.

After all, due to the high frequency of updating children's products, there is a rigid demand in household consumption.

In addition, most of the young parents who are now entering the peak of their fertility are generally the only children born after 80s. They are generally well educated, demanding higher quality of life, and paying more attention to the concept of childbearing.

At the same time, after a long period of rising income level, the consumption expenditure of children of modern families is based on the wealth accumulation of two generations, which amplifies and promotes the realization of infant consumer demand.

In fact, this is not the first time to test children's field in the first 100 years. As early as in October 2015, it bought 1 billion 200 million of world-class toy retailer Hamleys, and the operation within the system was commendable, which laid a good foundation for the acquisition.

It is reported that Hamleys is headquartered in London and is one of the most respected toy retailers in the world due to its diversified product mix and unique store shopping experience.

Business has been launched in 24 countries around the world, and its international sales increased by 16.7% in 2016.

Using Hamleys's powerful resource advantages, the company has developed a Hamleys theme shopping mall in collaboration with large department stores and shopping centers in China, and duplicated Hamleys's unique store experience.

In 2016, Hamleys toy retailing business contributed 625 million yuan, up 462.16% compared to the same period last year.

And the education group bought by itself has a good foundation.

As of August 31, 2016, the total assets and net assets of the audited assets were 302 million yuan and 75 million 400 thousand yuan respectively.

On the other hand, it is also based on the passive performance bottleneck of shoe companies, so they have to find another way to seek new profit growth points.

Daphne 2017 in the first quarter, same store sales growth rate dropped 11.3%, closed 124 stores.

Its performance in 2016 also showed a further loss, with a turnover of HK $6 billion 502 million, a decrease of 22.4% over the same period last year, and a loss of HK $819 million to shareholders and a loss of HK $379 million in the same period last year.

If the toy retail business is removed, the main shoe business growth will still be difficult.

In 2016, the company also adopted a closed shop stop bleeding strategy, with self retailing and three party retailers reducing 35 and 50 respectively; the first generation of shoe king BELLE chose to privatize.

Future,

It is said that it will increase its market share through the strategic cooperation with department stores and e-commerce platforms in terms of network expansion.

In addition, it will continue to turn off poorly performing shops to enhance profitability.

For more information, please pay attention to the world clothing shoe and hat net information report.