In June 19th, Jiangnan Buyi announced that the group launched a brand new fashion environmental brand "REVERB" in China to cooperate with the strategy of multi brand extension, and diversify its business through diversification of brand and category combination.

It is reported that REVERB takes Circular fashion as the brand philosophy and holds the design concept of "Athleisure, no gender, regeneration and flexibility".

REVERB is designed to attract fashionable young people to explore the future.

Thinking.

The head of the new brand REVERB is expected to arrive in Hangzhou or Shanghai in September.

Figure: new brand logo

The announcement said that the launch of the new brand will play an important role in the implementation of the multi brand business strategy and the horizontal expansion to the sporty chic market. It will add vitality and synergy to the diversified brand portfolio and the overall business, and help the group increase its market share and promotion in the designer apparel industry.

Effect.

Not long ago, Jiangnan cloth clothing just launched the new clothing brand SAMO, then said that the future will continue to hatch or buy new brands, to form an income growth baton.

Voice has just fallen, the brand new fashion environmental protection brand REVERB has been born.

In the layout of multi brand strategy, breaking through the market segments constantly, Jiangnan Buyi is building its unique brand ecosystem.

As the leader of the Chinese designer's clothing market, the income and net profit of Jiangnan cloth clothing is growing rapidly.

According to the statistics of retail sales in 2017, Jiangnan Buyi group ranked first in the Chinese designer fashion industry (accounting for about 9%).

The group's brand portfolio expands JNBY, CROQUIS (sketch), JNBY by JNBY, less, Pomme de Terre (Peng MA), JNBYHOME SAMO and SAMO seven brands, each facing a specific customer segmentation, including women's clothing, men's wear, children's clothing and home and other fields.

Over the past 3 years, the further expansion of channels and the gradual stabilization of new brands have led to the rapid growth of income and net profit, and the compound growth rate of 3 years is 19% and 30% respectively.

A few days ago, the share price of Jiangnan cloth clothing rose sharply, and its market value approached 10 billion.