AIMER, born in 1993, takes "love", "refinement" and "vitality" as the brand positioning. It persists in consumer demand oriented, providing good underwear that is truly suitable for the life of consumers. It is committed to building a personalized and intelligent consumer health posture management service system based on ergonomic technology and big data, and caring for the growth of women, giving women the confidence to show themselves and enjoy the pleasure of "love and beauty".

Admiration symbolizes that China's underwear industry has the capability of creating fashion by the state.

Beauty is the eternal pursuit of women, because the pursuit of beauty, the world becomes beautiful, life becomes beautiful.

Love and understand modern women, will do their best to contribute to fashion, satisfy their beautiful life products, play a new movement of modern female beauty, and gradually make love become the most popular fashion brand of Chinese women.