"Little Red Bean" children's clothing is the development team of the "Little Red Bean" children's clothing project established by the Far East Company, a subsidiary of Red Bean Group, at the end of 2014. At the beginning of the project, it has established a target consumer group as the center, proceeding from reality, integrating industry resources, boldly trying cross-border marketing, and striving for strategic competitive advantages of the project. Adhering to the concept of user experience as the center, the target consumer group is positioned in the post-80s and post-90s generation of parents, who pay more attention to the experience, brand, quality and other factors of children's clothing products. Therefore, the "Little Red Bean" brand takes creating "safety, high quality, comfort, childlike fun, fashion" as the brand positioning and product development concept of the project.