Half Step is not a simple collection hall of original brands, but a new business model jointly launched by Baima E-commerce Company and Soya, which will not only provide brand planning, fashion release, brand packaging, but also clothing related supporting services such as professional training of Baima Business School. To build the first apparel platform integrating "fabric supply, design and development, production and manufacturing, wholesale and retail" will carry the important mission of business model transformation of the apparel industry.