Prada The 2019 early spring women's fashion show selected New York Piano Factory as the venue. The reason for choosing Prada's US headquarters building is that it opens the unknown door that Prada is located in New York. The ground floor, middle floors and the top floor of the building are also ideal space for activities. As early as 2000, Prada entrusted Herzog & de Meuron office transformed the building into a piano factory, which is also the first project for the brand to cooperate with the office. This transformation is like a building striptease: all the outer building elements peel off layer by layer, leaving only the reinforced concrete structure.