French luxury brand ZADIG-VOLTAIRE. "Creating affordable luxury" is the main spirit of the brand, but don't use the general definition of luxury to think about it. You should change a fashion concept compared with Paris to imagine this concept. It is simple and low-key, but it uses good materials and details to design their own luxury. ZADIG-VOLTAIRE is a brand name derived from the French writer Voltaire. ZADIG is the name of the protagonist in his novels, and VOLTAIRE is Voltaire's pen name. The brand name is taken to hope that it will become a fashionable stream or an unconstrained dream factory.