Following the L'OREAL group (L 'Or al) and the French luxury group LVMH, the German sporting goods giant Adidas (Adidas) also announced that it will open its incubator Platform A in January 18th at STATION F, the world's largest start-up incubator.

Adidas CEO Kasper Rorsted will attend the inauguration ceremony of the new space.

It is reported that Adidas will introduce 10 innovative start-ups in Platform A.

The 10 start-ups focus on three areas: retail solutions, digital tools and environmental responsibility.

After several months of selection, the 10 companies were selected by Adidas Herzogenaurach headquarters in Germany.

STATION F is located in the central area of Paris, France, and was founded in June 2017 by the famous French technology entrepreneur billionaire Xavier Niel.

The park has an initial area of 34 thousand square meters, which can accommodate more than 1000 start-ups and was expanded in 2018.

The reason why Adidas chose STATION F is that Paris is also one of Adidas's global strategic cities, in addition to the latter's ability to stimulate the creativity of start-ups.

This will help Adidas launch more marketing activities in Paris.

Adidas's open source strategy initially focused on cooperation with BASF, a German chemical company (BASF, authorized Adidas Boost Technology), and industrial groups like Carbon, an American material producer, as well as public interest organizations Parley for the Oceans.

Adidas has also opened a design studio in New York and has worked with several partners in marketing and digital communications.

Its goal is to establish global partners and resource networks in various fields.

This open source approach is also one of the three pillars of the vision of the group, and the other two are "execution speed" and "concern for major cities in the world".

As early as October 2017, "gorgeous ambition" has reported that L'OREAL group announced a strategic cooperation with STATION F to provide support for the development of digital beauty start-ups at an early stage.

In January 2018, LVMH group also reached a strategic partnership with STATION F and launched a new project focusing on luxury and high technology (see: L'OREAL group beauty incubator will enter STATION F, the largest business incubator in Paris. Following L'OREAL, Station F, the world's largest business incubator, has added a heavy partner: LVMH group).

In addition, other partners of Station F include Korean technology company Naver / Line, social media giant Facebook and French video game giant Ubisoft (Yu Bi).

Source: Gorgeous writer: Yang Taosheng