A few days ago, the French MOET & CHANDON Hennessy LV group (LVMH) released its marketing performance and development strategy in fiscal year 2018, and its sales volume in 2018 was 46 billion 800 million euros, an increase of 10% over the previous year.

In addition, LVMH's operating income in 2018 was 10 billion euros, an increase of 21% over the previous year, and its operating profit margin was 21.4%, an increase of 1.9 percentage points over the previous year, reaching a record high.

In terms of sales, the Asian market increased to the highest level, reaching 16%.

Among them, the sales growth of LVMH in the Chinese market is maintained at about 10%, and the growth rate is relatively steady. The expected growth rate has not slowed down due to the Sino US trade friction.

It is learnt that for the new consumption trend of China's luxury market, such as the popularity of shoppers and the high popularity of Internet consumption, LVMH will make some strategic integration.

LVMH said it will continue to play a strong driving force in innovation in 2019, and will continue to focus on brand development through continuous innovation and investment policies, as well as strict demands on product quality and distribution channels.

In addition, LVMH has paid special attention to social responsibility and will continue to work in the field of environmental protection and sustainable development.