Baleno And Pepsi Cola Launched A Joint Venture, Young Design Throughout.
In April 1st, Baleno announced through official channels that Baleno and Pepsi Cola integrated the series "Baleno Youth X Pepsi" formally launched.
This joint name is divided into "#Youth, young, just enjoying pleasure, #Youth, young, merry" and "young, I want to return to the old fashions", "young, I want to have fun" and "I should be humble and polite" and so on.
Among them, "I am young, I want to go back to the old fashions". I used many groups of Pepsi red, white and blue ICON, and answered the non simple and clean LOGO.
"When I am young, I want to play in a happy way", I use stripes, color patches and full page printing.
"I want to be low-key and polite" series chose Pepsi classic "Pepsi" alphabet elements, simple design throughout.
Although Baleno has joined Pepsi Cola, sales are still unsatisfactory.
In Taobao's official website, as of 19 April 1st, Baleno's joint Pepsi Cola sales reached a maximum of 19 people, while most of the products purchased were only single digits.
The industry believes that Baleno's cross-border brand name is creative, but Pepsi Cola has crossed the line with many brands, and Baleno has no obvious advantage in it.
Source: Beijing Commercial Daily Author: Qian Yu Bai Yang
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