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Lululemon Announces Qu Chu Xiao Becomes The First Spokesman In China.
Lululemon, the Canadian Yoga sportswear brand, announced that Qu Chu Xiao served as the first spokesman for Lululemon in China.
Lululemon's move is also aimed at the Chinese market.
According to the previous announcement, the fourth quarter sales and profits of the group exceeded analysts' expectations due to the excellent performance of online channels and the Chinese market. Sales in fiscal 2018 increased 24% to 3 billion 300 million US dollars over the same period last year.
In addition, Lululemon is also actively expanding product categories.
The brand announced that it plans to launch a product line later this spring, including 4 products, including deodorant, lipstick, moisturizing cream and shampoo.
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