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"Immersive Shopping Experience" Embracing Young People In A New Style Of Coldplay

2019/7/4 11:06:00 2

New FormatFashionBrand

With the continuous influx of capital, the explosion of new formats and the integration of online and offline businesses, the real business is ushering in a comprehensive transformation. How to break the stalemate of the traditional real economy has become a pressing problem for many businesses.

The heart of China, Mei Yue, attaches great importance to brand introduction from the beginning of investment, hopes and breaks the barriers to consumption, while continuing to create living space, promotes the upgrading of offline shopping experience, and develops in an all-round way towards "exploring experiential shopping centers".



Under the new environment of new retail and new catering, the offline shopping centers are aiming at business opportunities. In order to get consumers' favor, we should increase the interest of the shopping facilities and adjust the innovative development mode and cross-border integration.


In this way, the heart of China, Mei Chao, has built an all transparent design of the air glass plank road inside the commercial MALL, so that the exploration spirit can render a uniform urban life, and even the gallery has a scientific slide art slide to open the interest of life and nature. Perfect integration of technology and fashion, showing a colorful, trendy, fun consumption experience.



In the plate, the young people who are fashionable and consuming are eager to work outside the new things and diversified lifestyles. The heart of China, Mei Tao, has designed the "honey" characteristic theme block in the commercial MALL, while wandering around the theme blocks with friends, C in friends circle.

In order to establish a closer relationship between consumers and business brand, lengthening the restaurant consumption time with super long business hours to meet the needs of consumers in the whole sector, it also breaks the barriers of traditional shopping centers' fixed business hours, and reconstructs the brand new relationship between consumers and business brands, becoming one of the stronger competitive restaurants in the plate.

According to the plan, Hangzhou's future science and technology city will take the "first line, multi points" layout of regional business new development, of which "the first line" is the core of China's heart and beauty, and the "multi-point" is a commercial highlight formed by the radiation of these core areas.


The heart of China, Mei Mei shopping center, is a commercial complex located in the "first line" location. Its location is "explore experience" shopping center, and gather the young shopping and leisure crowd to lead the commercial development of the core area of the future technology city, and fill the vacancy of the large business circle around.

In the future, we will learn from the advanced concepts of the world's top shopping malls, inject more elements of culture and art, fashion trends, parent-child play and so on, and guide the surrounding residents to do recreational activities here, thus becoming one of the commercial highlights of the whole plate.

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