Yesterday, Gong Zhenyu, President of Suning fashion department store, said at the first session of the national jewellery Festival conference that Suning will expand its channels for Suzhou Ningxia Plaza, suning.com Plaza, sunning cloud store and retail cloud online.

Among them, Suning's first gold brand self operated cooperative store will be combined with China gold, and will arrive in Hefei Baohe suning.com PLAZA in August.

According to Gong Zhenyu, the overall layout of gold and jewelry is still concentrated in the one to three line market, and the four to six tier urban brands are less involved in penetration and lack of penetration. He believes that the key to finding the right direction and breaking through is to seize the focus of the market.

It is understood that Suning's first self operated gold store will mainly sell and service. After the operation of a single brand store, it will build a multi brand store and initially realize scale operation. At the same time, combined with front-line operation capability and upstream management maturity, the operation system will be extended to the four or five line urban retail cloud. Through the integration of Suning, it will output a systematic solution to supply chain including commodity distribution, affiliate, retail technology and service system.

At present, the head brand of gold jewelry has been basically settled in Suning fashion department store.

Gong Zhenyu said that in the future, Suning will promote the upgrading of the gold jewelry industry by opening up the industrial chain, pulling the whole channel, expanding the whole customer group and coordinating the whole resources.