Simple decoration may not attract consumers to stop and lose business opportunities. How can we balance the relationship and achieve the goal of saving money and attracting customers? Store image can not be careless. In store image design, we can not move the previous set of standards. Instead, we need to investigate the shops themselves and the surrounding situation, and see the direction of the passenger flow, sunshine conditions, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standards. Hangzhou LAN he introduces the shop design with special attention to several elements:

Store design pays special attention to the color of 1: stores, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of clothing and decoration, which will make the store look dull and monotonous. It should allow local comparison and obedience to the whole.

Store design pays special attention to the purpose of 2: lighting. Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight. The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).

Shop design pays special attention to 3: dressing rooms. It is very important that customers decide to buy clothes. Most of them are in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

Store design pays special attention to the 4: shelf, leaving space for walking. It can be divided into main passageways and sub channels. The image background plate is for main entrance or main channel.