Media news: net red home new retail brand N ME recently seems to be in trouble. According to "surging news" reported, N ME ME shop Shanghai Wanda Plaza Shop officially closed shop.

Reported that the store is the first batch of N ME stores, is also the first stop shop, the reason for closing the shop is bad business, "a thousand pieces of turnover a day, not enough to pay the clerk salary".

In this regard, the media verified the N ME, the relevant responsible person said that the report was seriously untrue, but the reason was not that the media reported that. He clarified that N ME Shanghai Wujiaochang Wanda Plaza store was a direct store for N ME ME. Based on strategic needs, it was adjusted dynamically according to the daily operation situation, business circle change and market performance.

"We are still looking for shops with larger areas, better flow of people and better return on investment." The official added.

The media has learned that since 2019, N ME has upgraded and upgraded the quality of all store businesses. The strategic goal is to increase the performance of the old stores by 14%. For those shops that are not good enough in health, they will make positive adjustments to make the store market layout and business results meet the requirements of the company.

When it comes to the closing situation of N ME, the person in charge said that "the shop can not stop" is completely empty. He stressed that the operation of other stores in N ME is all the same.

As early as 2018, the more than 500 retail outlets of N ME have already been in the shopping mall of second tier cities in China. According to the media, at present, the number of N ME stores still maintains a net growth trend. The number of stores in this quarter has increased by more than 100, and the total number of stores has exceeded 600.

For business efficiency, the person in charge provided a set of data to the media: in the past three months, N ME has achieved a compound growth rate of more than two digits every month, and its turnover has also maintained an increase of two figures over three consecutive months.

Nevertheless, it seems that we can not dispel doubts about the future development of the new retail home brand, which is based on the investment climate. Since the beginning of this year, N ME has suffered from "quality gate", arrears of payment, brand fraud, product infringement, and franchisee's withdrawal from stores. At that time, it was pushed to the cusp of public opinion.

Founded in 2017, N ME is an original household brand operator. Its products include women's wear, men's wear, clothing accessories, color cosmetics, household products, functional luggage and other product categories, covering all aspects of daily life. The product is designed by Swedish designers, dedicated to providing users with aesthetic value of home products.

As of 2018, N ME A has officially completed three rounds of financing, namely, today's capital investment A round, Sequoia Capital Investment, today's capital investment A+ wheel, plus Sequoia Capital and Huaxing capital co sponsored investment, Tian chart capital and today's capital investment B wheel, the total financing is over $one billion. Chen Hao, founder of B, said that the 600 million round of financing for the B round, two hundred million for product R & D, brand promotion, and four hundred million for new businesses.

According to media reports, the new project of N ME is expected to open in September this year. Chen Hao said: "the" super ten yuan shop "is the area we want to explore, and the market can sink, which can be understood as" a lot of online versions. "

As for the recent intensified shopping retreat, insiders say that the rapid expansion of retail brands is an inevitable trend in the development of retail industry. These retail giants have a large amount of capital support behind them. As a capital driven industry, they must upgrade their business development capabilities through high-speed expansion, so as to meet the demand of capital expansion and continuous financing.

However, the rapid expansion will bring rapid development to enterprises, and it will also put forward higher requirements for enterprise management and operation capabilities as well as product supply chain. To some extent, the current problems are caused by the fact that the management and operation capacity of enterprises is not matched with their own business development.

The development of each brand will not be smooth sailing, especially the fast red net red brand, whether it is destruction or reputation, which indicates that the brand itself and its industry are receiving great attention at present. When we successfully enter the market with unique business models and brand positioning, and quickly get the flow and share under the help of capital, how to maintain brand image and long-term stability, every founder or business leader needs to keep thinking and solving problems in a sober sense.

It is hoped that the events such as closing stores and leaving shops can help the young home brand review some problems on the development path, rather than open the Pandora box of fate.