In August 7, 2019, Kappa, the internationally renowned sports brand, officially announced Huang Zi Tao as a brand spokesperson. At the same time, Kappa and Huang Zitao jointly launched the brand plan called "chao chao" by me, calling for more like-minded trend pioneers to jointly create and witness the infinite possibilities of the future.

Kappa was born in 1916, and it was very fashionable at the beginning of its birth. With constant iterative innovation, Kappa has become one of the most famous sportswear brands in the world.

In recent years, Kappa has devoted great efforts to exploring the inheritance and inheritance of historical classics. Combined with the current trend of subversion of conventional design, it has molded numerous tidal current products including BANDA, KOMBAT and WMNS, and reshaped the definition of tidal culture. In addition, Kappa, under the premise of inheriting the classic history of the brand, constantly breaks the boundary, crossover with different fields and brands, and renewing numerous irreplaceable reiteration classics, which has caused the sensation of the trend field again and again, and set off the reform fashion of the revival movement trend.

The Kappa and Huang Zitao jointly interpreted the Kappa brand "loyalty to self, color, sports" brand personality.

As a leader in CPOP, he has made life aphorism into a heartfelt music, and inspired people who love life equally to the sun. As a stage king, he passed on "love and dream" to every audience, full of positive energy. As an actor, every character he created on the screen showed a different sincerity. From a versatile performer who never stopped pursuing his dream to a fashionable icon with a unique style of movement and fashion, Huang Zitao's courage to break through and uninhibited spirit has injected new vitality into Kappa, and has shown a strong brand trend and pioneering talent. He also appealed to more young people to stick to their dreams and express their individuality.

For being invited to become a spokesperson for the Kappa brand, Huang Zitao said: "I am very happy to join the Kappa trend camp and become the spokesperson of Kappa brand. I have always appreciated the brand personality of Kappa brand "loyal to ourselves, color and sports". Next, we will create more surprises for young people. Let's wait and see.

Believe in the future, Kappa and Huang Zitao join hands together, will stimulate countless trend instincts, create multiple design inspiration, and highlight the brand attitude that I created the street sports exploration, the avant-garde color collision and the ultimate self interpretation. Author: circle brother