On August 20th, recently, Yonghui supermarket's brand new platform, "Yonghui optimization", officially launched Yonghui's own brand month national marketing activities.

Yonghui preferred that the launch of the "private brand month" is "Yonghui optimization" for the first time nationwide large-scale marketing promotion activities, the first battle to choose Sichuan and Chongqing. Next, will continue to carry out in Yonghui supermarket provinces and regions, according to different regional consumption habits and business characteristics, the core brand and key categories of marketing mix adjustment.

In addition, in the Sichuan and Chongqing areas, "Yonghui optimization" also introduced the "PK" competition. Taking the kitchen table and three meals as the core scenario, the female users in Chongqing and Chengdu are invited to participate. Yonghui, Amway, has chosen the most valuable thing to compete for the title of "the most householder Queen", so as to get "Yonghui".

According to the media, "Yonghui optimization" has already launched its own brand, such as excellent song, Tian Xi, greedy lion and so on, covering hundreds of products such as household cleaning, dry mixed daily distribution, casual snacks and so on. Thanks to Yonghui's multi format and regional sales system, Yonghui has chosen its own brand merchandise to be on line at Yonghui supermarket, Yonghui mini and other 800 stores and online platforms.