Sichuan's Cmi Holdings Ltd (hereinafter referred to as "Sha Sha shares") issued the 2019 semi annual report in August 19th. During the reporting period, operating income in 2019 1-6 was 123 million 379 thousand and 100 yuan, an increase of 3.49% over the same period last year. Net profit was 9 million 52 thousand and 700 yuan, down 15.11% from the same period last year. In June 30, 2019, assets totaled 688 million yuan, net assets of 497 million yuan, and net assets of 5.12 yuan per share.

Among them, the main business - domestic sales revenue reached 118 million 989 thousand and 900 yuan, an increase of 2.85% over the same period last year, and the gross domestic product profit margin of the company was 22.27%, an increase of 1.12 percentage points over the same period last year. The main business export export business income reached 4 million 90 thousand yuan, an increase of 33.58% over the same period last year, and export export gross margin of 15.51%, an increase of 10.17 percentage points over the same period last year. The main reason is that during the reporting period, the company received increased orders for foreign trade and increased sales volume of foreign trade sales; other businesses achieved 299 thousand and 200 yuan of business income, a decrease of 35.31% over the same period last year, mainly due to the absence of royalty income during the reporting period, and the income of trademark use fees in the same period last year was 141 thousand and 500 yuan.

Net profit fell during the reporting period, and the company said it was mainly due to the fact that 170 million yuan was not expired in the bank's financial products purchased by the company during the current period.

The announcement shows that the gross profit margin of the main business of the company is 22.05%, an increase of 1.31 percentage points over the previous year. Among them, the gross profit margins of underwear products, shorts, bra and other products were 20.80%, 21.40%, 20.25% and 27.68% respectively. During the reporting period, shorts achieved operating income of 84 million 981 thousand and 600 yuan, accounting for 69.05% of the main business revenue; underwear products achieved operating income of 20 million 5 thousand and 800 yuan, accounting for 16.25% of the main business income; the bra realized 2 million 989 thousand and 600 yuan of business income, accounting for 2.43% of the main business income; other categories of products were operating at 15 million 102 thousand and 900 yuan, accounting for 12.27% of the main business income.

In the first half of 2019, the company condensed its main business, managed steadily, optimized its product structure, and expanded the market of shorts and bra products, which is beneficial to the company's profit improvement. According to the plan, the second half of 2019 will be based on lingerie brand building to achieve brand transformation and upgrading. The company said that the first is to strengthen the optimization of the whole channel marketing network and the steady expansion of the stores. Two, the company should integrate, optimize, enhance sales channels, concentrate superior resources in product display, store layout and other aspects of the more standardized and institutionalized management, so that the image of "Lingsha underwear" is more popular among the people.