If a customer buys clothes one by one, even if your clothing store has a good daily traffic volume, the sales performance will not be too great. If you want to improve the sales performance of women's clothing stores, you have to raise the customer's unit price. This requires our clothing guide to improve our sales capacity. Today we will look at the reasons that affect the sales of women's clothing stores. What skills do we have for single sales? Let's take a look.

Analysis of the reasons affecting the sale of women's clothing stores

1, the customer's spending power

2. Store image and display

3. Structure of goods

4, personnel problems (1) weak consciousness; second, self condition.

Then how can we improve the sales of women's franchised stores?

　 One

The structure of goods should be reasonable, and the goods should be combined into a series.

Good product mix and product mix are the first step in a single sale. If the store structure is not reasonable, it will not achieve a good match.

Therefore, we should consider the following points from the sale of products: whether the product line is complete, whether the product structure is reasonable, whether the proportion of goods category is appropriate, the combination ability of goods is not strong enough, whether it can seriate to satisfy effective and vivid display samples.

　 Two

There are a series of important items (must be mastered).

1. key display of key goods

2. reasonable combination of styles, display serialization

3. shop sunny side season display, color is clear.

　 Three

Guide shopping knowledge should be matched (must be implemented)

For the salesmen of terminal women's clothing stores, to become top notch salesmen, the first thing to do is to familiarise themselves with store goods, thoroughly understand products, and master the knowledge of clothing collocation, so as to lay a solid foundation for Lian Shan sales. This requires staff to check and match with each other in open time, so as to effectively improve the familiarity of salesmen in terminal stores.

Four

There are ways to sell single sales.

　　 1, three steps to sell alone.

Most shopping guides rely on their understanding of collocation for customer collocation, while matching customers can promote customers' purchase.

First, determine the needs and interests of customers.

Second, it is recommended to meet the needs or interests of the additional products, and retail their interests.

(3) testing customer responses.

2. Several ways to sell single sales.

Method 1: searching for mutual matching.

Method two: take advantage of promotions and seize the opportunity.

Method three: new, main push positive push

Method four: friends and peers do not neglect

Method five: show lots of alternatives.

　 3, pay attention to the key points in the sales process (memorable).

1) in the process of sales and service, developing single sales is to increase the added value and benefits of customers and satisfy the diverse needs of customers.

2) give customers more positive and supportive advice, learn to be a consultant to customers, and provide customers with more choices, suggestions and more benefits.

3) when you recommend goods to your customers, you will always show the specific products to customers at the fastest speed, with the help of the matching effect of goods, rather than stopping on your lips, saying which one to take, which will give customers the most vivid feeling and help you sell every product.

4) always grasp the degree of sales, do not give customers the impression that you are only interested in doing a big business. Before you introduce every product to meet other needs of customers, please give him a statement. Let the customer feel that you are starting from his immediate interests.

5) display three products to the customers to double the business, but do not stay there, continue to introduce even sales, until every customer's needs are met, and you realize every opportunity of existence. Even sales not only meet the needs of customers, but more importantly, it increases sales opportunities.

Five

Regular meetings should be strengthened (regular assessment).

1, reflect a single goal.

The regular meeting should draw up the sales target (linked list), for example, even 2, and put the target into the individual.

2, goods knowledge set goals.

In the regular meeting, if the store manager needs staff to have a deeper understanding of store goods or new products, inform employees that they need to memorize 5 clothes today and conduct spot checks at specific times.

3, regular meetings can not be matched.

During the regular meeting, when the employee introduces the main push, ask the employee to find out a number of matching money, share the characteristics and selling skills of different collocation.

4, the sales situation needs to be summarized.

Daily, weekly and monthly sales analysis, positive results, identify deficiencies.