"We have participated in the CHIC Exhibition for the fourth time, and the effect has been better every year. We have experience from year to year." Dai Chenghao, general manager of Ningbo Bo Yang Garments Co., Ltd., is confident of participating in CHIC2009. "Exhibitors are not just investment, but through authoritative exhibitions, the brand image can be better promoted, while giving customers a lot of confidence and benefits." And Bo Yang's request for himself is "faster than others". "The current environment is not very good. It is necessary for us to add confidence to customers through CHIC. This year, Bo Yang dress has more than 200 square meters of booths, compared with 109 square meters last year, which has doubled, in order to give customers confidence, Dai Chenghao told reporters. The more the crisis is, the more we need to show strength, which is almost a consensus. "When the economy is good, it may not need such a big investment, but when it's bad, we'd rather spend more, it's a strategy." At the same time, Dai Cheng Hao also said that in 2009, Bo Yang clothing will increase efforts in opening stores and customer support, and the company should share risks with customers. In the aspect of CHIC2009 booth, Bo Yang dress will continue its past atmosphere style, but this time, it will no longer be dominated by goods. It will add more elements to highlight the brand image this year. Dai Chenghao revealed that the investment of Bo Yang costumes in decoration and exhibition was as high as 600 thousand, compared with 500 thousand in previous years. Bo Yang clothing did not stop because of the downturn of the environment, Bo Yang in 2009 let us see confidence.