Store display is a powerful means for brand women's discount shop to shape product value. Making different display windows and water platforms can attract more customers to enter the store, encourage customers to stay, prolong their consumption time, and bring customers a pleasant consumption experience.

Different stores have different methods of displaying goods, but the most basic types are invariable, mainly including 4 ways of display: hanging, hanging, hanging and stacking.

Now let's take a look at Xiaobian. How does Chen Li, the annual salary of 500 thousand, make the exhibition in these 4 ways?

Hang up

1, hanging clothing display volume, the number of clothing according to the thickness of clothing control between 4-5 pieces, autumn and winter more thick clothing, the number of control between 3-4 pieces (or the length of the hang through the establishment of the number of standards).

2. The gradual change of color of display clothing should be from outward to inside, from back to back, from shallow to deep, and the gradual change of horizontal tone should be based on customer flow angle, from outfield to infield, from shallow to deep.

3, the size of the clothes that are hanging are all in the first yard, and the next one is the clothes hook. Facing the customer.

4, hang up with the image should be done more internal and external collocation, the goods should be rich, not too single, style, fabric, print the same goods do not repeat together.

Point hanging

1, the clothes hanging on the spot should be replaced immediately after the code is sold.

2, the clothes hanging on the spot can be replaced as soon as they can not be sold for a long time.

3, if some clothes continue to sell well and have enough stock, then the dots can be retained for a long time, just to replace the different collocation methods to maintain freshness.

4, when the brand comes out with new designs, it needs to be replaced.

Side hung

1, side hang (including Island) pay attention to uniform clothing spacing, clothing and clothing distance between 3-5 cm or so;

2, the question mark principle: customers enter the hall from the entrance, from the mainstream to the perspective of the clothes rack hook gap to all directions or to the left.

3, in the same display area, the size sequence should be: from front to back, from small to large; from outside to inside, from small to large.

4, the pendant should be kept neat, no creases (if necessary, ironing) and remove all pins.

5, side hanging clothing display should be adjacent to the positive clothing to respond to natural transition. The whole feeling is more lively, dynamic and rhythmic.

6, a group of side hung display color can not exceed 3-4.

Stacking

1. We will arrange stacked display on the shelf or booth or water table according to the need of display so as to make the shelf look rich and balanced.

2, stacking on the laminate requires the same color to be stacked in 2-4 parts, and keeps the same size and thickness.

3., the effective display height of the stacking should be between 60cm~180cm, avoiding stacking display below 60cm, especially avoiding the display of dead corners and dark corners in the shops. The clothing with deep colors can change the display position of clothes frequently, so as to avoid unsalable sales.

4, the display on the exhibition platform and the water platform should reflect the added value and display different products that can be matched with the sales.

5, in the vicinity of the stacked area, try to set up a body or half body model to display its representative style or display its combination effect and arrange posters.

These are the 4 common display modes of brand women's discount stores. How many kinds of displays do you have?