Recently, UNIQLO announced the launch of the first "LifeWear service life" brand book, which is synchronized with the 2019 autumn and winter new product series. The brand book is designed to be A4 page size, a total of 120 pages, including English, Japanese and Chinese versions. It plans to issue 1 million copies worldwide. In September 16th, 200 thousand stores will be distributed free of charge to UNIQLO stores nationwide.
It is reported that "LifeWear service life" brand book by the fast marketing group creative director Kinoshita Hyoho (Takahiro Kinoshita) as editor in chief, Kinoshita Hyoho, as the Japanese fashion culture magazine "Popeye" editor in chief, successfully "Popeye" has become a phenomenon belonging to the world's youth phenomenon. During his term of office, Popeye maintained an average sales volume of around 90 thousand volumes.
In 2013, UNIQLO put forward the brand concept of "LifeWear suit life", aiming at making simple, high quality and comfortable clothes. In recent years, the trend of global casual dress has been growing steadily. According to the results of the first three quarters of the 2019 fiscal year (September 1, 2018 to May 31, 2019), its total revenue amounted to 18228 billion yen (equivalent to RMB 115 billion 708 million yuan), representing an increase of 7% over the same period last year, of which the total revenue of the global market in the three quarter before the fifth quarter was 15215 billion yen (equivalent to about 96 billion 580 million yuan), accounting for over 80% of the total sales of the fast selling group. In the overseas market, the Greater China region has boosted its profit margin by over 20% in the Chinese mainland market. Other Southeast Asia, Oceania and Russia all recorded gains in both profits and profits.