On September 19th, tens of tens of businesses approached, and the major electronic commerce platforms entered into preparation. Today, Xiaomi also convened 300+ business in Beijing to convene the "double 11 mobilization conference".

According to media reports, the double eleven, millet has set a high target, an increase of 300% over the same period last year. In order to achieve this goal, Xiaomi has plans to set up the domestic characteristic IP and set up the "new national product marketing laboratory". At present, the products of millet have begun to negotiate with many merchants, such as inbound liter, leapfrog, Wang Zhihe, hi tea and Beihai monster. In addition, Xiaomi also plans to set up a "buy value" activity.

Statistics show that millet products are millet's boutique living electronic platform. In December 2017, Lei Jun announced that a group of products (formerly known as "Mi Jia goods") has been set up for about half a year, from MIoT (millet Internet of things) team independence, the establishment of the electricity supplier department; in May 2018, it was renamed "millet products" again.

In the second quarter earnings report released in August 20th, millet announced for the first time that it had GMV. In the first half of this year, GMV was 3 billion 800 million yuan, an increase of 113.9% over the same period last year. More than 65% of the platform's GMV comes from non millet mobile phone users. And the development of millet has exceeded expectations, and it also welcomed the attention of millet. According to insiders, the group set a target of sales of 100 billion yuan to the electricity supplier department.