Recently, Sports Direct, British sports retail companies under the name of British retail tycoon Mike Ashley, called for the government to investigate the sporting goods industry in Britain.

The reason is that Nike and Adidas, the two global sportswear brands, abused their dominant position in the market, constantly reducing and arbitrarily changing the supply of retail products to their products.

Sports Direct also said that Adidas and other big brands often take a series of unfair trade practices, such as restricting retailers' subdivision policy for products, stopping product supply and directly refusing supply.

Nike and Adidas also responded.

A spokesman for Nike told CNBC, "Nike will constantly evaluate the market and competitive environment to understand how we can best serve consumers. For this reason, we will adjust sales channels from time to time to optimize distribution. "

A spokesman for Adidas also told CNBC that close cooperation with retail partners is a key move to best serve users, but he added, "in an increasingly digitalized world, consumers will decide where to get information and where to buy. "