It is reported that in October 21st, 2019 Tmall double 11 opened on the hot spot, the first day of pre-sale turnover doubled over the same period last year.
Many big names have made moves, and Coach is also one of them. Prior to this, Coach has twice settled in Tmall platform: Tmall entered Tmall for the first time in 2011, but because of the differences between the two sides in counterfeiting cooperation, it only ended in a month. Four years later, Coach was stationed in Tmall at two degrees. But after a year on the line, Coach again chose to close Tmall flagship store in 2016.

This year, Coach is back. This Coach is located in Tmall mall's luxury Channel "Luxury Pavilion".

Supplement: "Luxury Pavilion" channel is not all Tmall users can see, Tmall will be in the background in accordance with user consumption, search and browse and "naughty value" and other data to carry out a comprehensive assessment to determine whether "users" can become a luxury target consumers, and this sub user will have the opportunity to see "Luxury Pavilion" channel access.