Vice president of Yun Shang Industrial Development Group and founder and general manager of Yun Shang Xing Technology, he attended the China International Fashion Forum.

In the era of personalized and experiential shopping, how to speed up the rapid integration of online and offline and meet the shopping needs of consumers is an important issue that every market needs to solve. In October 28th, during the China Fashion Week, Mr. Zhu Xi, vice president of Yun Shang Industrial Development Group and founder and general manager of Yun Shang Xing Technology, attended the China International Fashion Forum. He was also the director of the fashion industry research institute, Mr. Zhu Xi, assistant director and general manager of the fashion Industry Research Institute, Hou Hou, Beijing Future Culture Communication Co., Ltd., co founder of the future Culture Communication Co., Ltd., and fan fan CEO Feng Guang.

Long Liang, vice president of Yun Shang Industrial Development Group, spoke at the forum.

"The potential of China's consumer market is huge. With the increasing demand of personalization and customization, the original design brand will create more value in the future to meet the needs of the incremental market." Long Liang said that as a technology innovation platform in the field of clothing and trade, YOSAR Yun Shang Xing will boost the fashion gene with technology, and give full play to its advantages in designer incubation, original IP building, online and offline marketing, smart supply chain, and big data support, so as to boost the growth of the cutting-edge designers in the industry.

It is reported that Shenzhen Cloud Star Technology Co., Ltd. as a service innovation platform in the field of clothing and trade, with original design as the starting point, based on smart supply chain operation system, to create the original IP commercialization. Since its inception, the 7000 fashion trade complex YOSHOP has been set up to connect and reorganize the relationship between "people", "goods" and "field" with big data as the background, emerging technology as the means, consumer orientation as the core, and smart supply chain as a bridge, so as to realize the landing display of YOSAR Yun Shang Xing's original IP brand and the digital exploration of new retail.

China International Fashion Forum

During the forum, long Liang shared the successful experience of YOSHOP's new retail model. He talked about the individualized demand of consumer groups, especially the young consumer groups. The demand for originality and personalization is getting higher and higher. Under this background, YOSHOP original set has trained and introduced design talents through the company's original design incubator YFD, and has gathered excellent designers from various countries, gathered the original design power, and integrated the international perspective, and constantly launched original costumes with personalized aesthetics and market demands, so that consumers can buy original design products more conveniently and effectively, and achieve the connection of "people".

Guests attending the experience of cloud Shang Xing Technology online platform

The second is the upgrading of supply chain. YOSAR Yun Shang Xing realizes intelligent reception of the front desk through IPX intelligent operation system, orders processing, inventory synchronization, automatic settlement, background purchase synchronization, warehousing distribution, logistics collaboration and so on, and uses technology to get through every joint of the transaction, greatly improving the efficiency and scientificity of the new retail.

"The use of new marketing tools to enhance the consumer experience is on the one hand, and more importantly, on the cultural level of attention, the market will become a regional, personalized entry." Long Liang stressed. Consumers who know about YOSHOP's original collections know that they are totally different from traditional clothing stores. The original YOSHOP set up a unique self-help shopping shop with ingenuity -- from YO/ to SHOP. This is an attempt by YOSHOP original set to try out new channels for new retail outlets. The goods in the store can be self scanned by the YOSHOP applet to scan the two-dimensional code. At the same time, YOSHOP is also trying various new offline marketing methods in the store, such as flash shop, tide playing game, T stage show, net red live broadcast, interactive device and cross-border joint name. At the same time, drainage brings good results.

Long Liang, vice president of Yun Shang Industrial Development Group and founder and general manager of Yun Shang Xing Technology Co., Ltd.

The arrival of the new retail business has changed the original production relationship, and the commercial core has shifted from "merchandise sales" to "consumer demand". The digital marketing under the online and offline integration is the general trend. "The new retail business in the future must be able to continuously meet consumer demand, apply the new supply chain technology and the culture of scenes, and the future trading mode must be integrated." Long Liang said that YOSAR Cloud Star is a technology innovation platform based on information technology as the core to create a marketing - fulfillment supply integrated digital supply chain. In the future, it will continue to play its own advantages and bring more quality products and frontiers experience to consumers in the smart new retail area.