2019 China clothing convention annual view five:

Green, brand new connotation

Gao Min, President of Han Bo International Group Co., Ltd.

Good morning, everyone. I am very happy to have such an opportunity to share this theme of green and brand.

　　拿到這個主題的時候我壓力還是蠻大的，因為也做了很多的功課，之前跟香港知名集團董事長在一起的時候，他跟我們年輕人分享一段話：現(xiàn)在感覺你們這一代年輕人挑戰(zhàn)真的非常大，我們過去做的所有事情感覺所有的壓力都在你們這一代人身上，他們感覺這一代人過得很不容易，大家打開手機都會看到地球表示出它的不開心，無論是全球暖化的現(xiàn)象還是亞馬遜的大火，任何時候可以感受到地球?qū)ξ覀儼l(fā)出的聲音，回顧整個時尚產(chǎn)業(yè)在過去幾十年的發(fā)展當(dāng)中，我不能說我們做的每個事情都是正確的，確實我們也有一些現(xiàn)象值得我們關(guān)注，我也做一些功課跟大家做分享，前提我想提醒大家，這并不代表我們做的不對和不好，我覺得任何的成長發(fā)展過程中都有它的利和弊。

The whole fashion industry has so far achieved very good results, but in fact it has also created some pollution and waste. In Mr. Wang Shi, it has talked about clean water and clearance. The fashion industry is very serious about water pollution and chemical pollution. Every data reading must be very shocking. One kilogram denim produces an average of 23% greenhouse gases, and 10% of the world's carbon emissions come from the fashion industry. At the same time, we can see the performance of overstock. As we all know, HM has burned a lot of stock in the past few years. The total inventory is about 30 billion yuan a year, burning 12 tons of new unsold clothes every year. The net profit of the parent company is 13 billion 30 million yuan, and the net profit is four times more than that of the net profit. It is not bad and not wrong, but the things we do on the road that we grow up gives us ample opportunities to make adjustments. There is also transition consumption. In the past decades of fast fashion development, the number of clothes that we wear before stopping use is decreasing. The world has dropped by 36% compared with 15 years, and China has dropped by 70% over 15 years ago. I remember that my mother would show her clothes 20 or 30 years ago and show me that it is almost the same fashion as it is now. Now young people through various kinds of technology links will lead to more users and attractiveness. At the same time, I also throw away a lot of old clothes. I believe every girl is wondering where these old clothes are going. Every time I think I do not wear clothes, I will do two rounds of recycling for my friends around, hoping to reduce such waste.

It is impossible to estimate the time spent for recycling. The output of 1000 tons of waste clothing every 48 hours in the whole country is 12 years. In fact, in the past few years, the United Nations has put forward sustainable fashion development, including sun's strong willingness to invest in green technology. He can also briefly review some of the better things in the global field. Fast fashion brands have been working very hard. ZARA has introduced new technologies to replace chemical bleaching technology. HM is also looking for better cotton in research and development, and plans to achieve 100% sustainable use of raw materials in 2030. Many stores in UNIQLO stores are doing a lot of old clothes recycling programs. Now HM is putting in a lot of fabric companies, hoping that they will reinvest their old fabrics or recycled materials into the industry. There are also Chinese designers. Zhang Na has been investing in reinventing the banks in recent years. I remember that she shared a case with me. Mani had 300 trousers and didn't know how to do it. Later, it was remade into a coat and sold very well in a short time. Zhang Na's redevelopment bank has become a typical design case in many recycling projects. Not only that, there are many other industries in which people are working hard, like the shared rental platform called 123, and my alumni are working hard on the rental of clothes. Kai Yun group has been contributing to sustainable fashion development in recent years. Many group companies have made such contributions here.

What I want to share with you is that people find it difficult to consume economically. This is related to all aspects of short video technology. But the most important thing is that I agree with Mao's point that people's consciousness is changing. Now, a lot of post-90s and 00 pay more attention to whether you have your own attitude and whether you can contribute to the environment. A lot of young people are making contributions to the environment. The fashion industry can not be changed overnight, and I will become a same state as before. We can only move forward. It is impossible to retreat. China had frugal culture decades ago. I remember that I used to only use two pots of water before bathing. Today I want to go back again. I think it is more difficult. The temptation will only increase and consume more and more, and there will be more and more consumption. What we can do is very limited.

In the past one or two years, we have been exploring one thing. How can we connect all of us together, and how we can quietly affect these fast fashion brands, so that they can bring about changes in inventory reduction. Mei knew that for a long time, she made a very good custom in men's clothing. When she returned to the ladies' dress, she felt a big head, and opened the jitter and Taobao were all women's clothing. She felt that women spent 24 hours and seven days in consumption, but this could not change the pressure of life too much. They had to consume. Why did they say that the order of traditional brands was fragmented? Before I told HM, could we establish a deep connection to connect your consumers with my factories? This thing sounds very simple. In fact, it has been gone for two years. They have come from a large organization structure to a small group. What I want to share with you is the fragmentation of traditional orders. Today we all talk about flexibility.

　　以前他們的訂單數(shù)量很大，但是現(xiàn)在他們的數(shù)量是越來越細(xì)分化，我可以舉一個簡單的案例，我們有一個電商的品牌其實是從500進開始，如果沒有訂單基本上就不接受它的生產(chǎn)，基本上是要根據(jù)他的消費者購買才決定他的生產(chǎn)做還是不做，這個事情沒有那么容易，背后有大量的協(xié)同，其實我們會看到傳統(tǒng)品牌在過去這一兩年當(dāng)中已經(jīng)進入這樣的探索，我們也提出另外一個概念，當(dāng)我們在跟很多的空白碎片化需求對接的時候，我們會發(fā)現(xiàn)有一個現(xiàn)象更有趣，有很多設(shè)計師品牌、IP類品牌、跨界品牌更需要的是怎么把這件事情做對，以前傳統(tǒng)開一個門店可能是80%產(chǎn)生20%的銷售都是在鋪貨，因為有了電商以后短視頻反而這樣會慢慢變成場景化，也就是說一個場景有一組對的產(chǎn)品可以通過柔性制造實現(xiàn)出來，當(dāng)我們跟這些客戶接觸的時候，他們就會提出更高的要求，你 Can you start from the beginning of product research and development, from the beginning of the commodity management, from the beginning of the dissemination and promotion of your content, you will find that before making a brand to make a dress may be the need to build a brand to open a store, shop in the shop, today may be through the high-tech Internet, we can achieve the consumer terminal understanding of this product after verification, and then to produce, and do not need to say that spend a lot of time to do the test.

I am not saying that this is the 100% solution to environmental problems, but from this perspective, we can reduce the wave of R & D and the whole industry as much as possible.

In order to achieve this, I particularly want to share with you that there are many small and medium-sized factories in addition to many large factories now. In fact, the biggest problem is that there is no huge capital invested in such information transformation. Why do we always do synergies and links? If there is no way to achieve synergy and synergy with technology, there is no way to link customers' needs directly with factories. In this information age, we find that many small and medium factory workers are excellent and of high quality, but they do not have the capability to do information transformation. Therefore, we have been researching and developing integrated industrial terminals in the past one or two years. At the moment, we are also very honored to have Foxconn's cooperation with us.

On the top of the sewing machine, we can make the production capacity information transparent. When I was with the production boss of CROSS, he said I had 28 small factories under the supplier of Portugal. We have been thinking about how to make the production capacity transparent and achieve a high level of matching with our orders. Today, we are not only staying with customers in order to give orders to me, I have realized the order, how to connect the capabilities of the factory with the needs of customers, and take this step to aim at a large factory which may not be here. It may aim at the small factories of 100 people, 200 people, or 50 people and 30 people around. Today, this instrument has been in the fourth generation, and it will be the last version by the end of this year.

In fact, why is the supply chain so far the biggest problem? Because its synergy is too difficult, and technology will bring some bad things to us. But the good thing is that through the integration of large data and the collection of information, we can get the most accurate data and give the most accurate feedback. We just saw that many cases are actually changing through the fabric and the current transformation of the environment. We hope that through the unique internet advantage and technology advantage of China, we can integrate such supply chain information on a platform, and we can give it more accurate prediction and speculation through the calculation of big data.

Our data in B2C are very complete, but B2B data is relatively lacking. Under the environment, we can connect each other through different interfaces and different abilities. Many people ask me how I understand the future world. I think it must be very diverse. Everyone wishes to have his own brand and personality. He also hopes to mix his own culture with his own culture. In the past, the past is more substantive. In the future, more is through the new communication, scene, content and supply chain, which is a complete platform. In such a way

　　今天很開心有這樣的機會也是我第一次講這個話題，也是希望給在座的同行帶來新的靈感，我覺得不僅僅是從面料，不僅僅是從水、空氣，更重要是心;為什么說凈心?當(dāng)我們真正聚焦，真正把心收起來，真正專注做某一件事情的時候不要那么發(fā)散式做無謂的浪費全球的資源就會越來越集中和不會那么被消耗，我跟這么多品牌接觸下來，我最大的感受就是當(dāng)我們走這條路的時候我們一直在顛覆傳統(tǒng)企業(yè)里面很多的組織架構(gòu)，包括它的供應(yīng)鏈部門包括產(chǎn)品團隊設(shè)計師團隊，我相信在座每一位都知道我們的浪費是怎么產(chǎn)生的，我們的浪費并不是因為消費者的欲望產(chǎn)生的，很多的浪費是在每個環(huán)節(jié)當(dāng)中因為沒有透明化的鏈接而造就很多人為上的浪費，我相信隨著科技的發(fā)展，隨著行業(yè)的發(fā)展，我相信我們更多的發(fā)揮應(yīng)該是在文化、創(chuàng)意，更多的價值上體現(xiàn)。

Through the links of technology and the requirements of the environment for us, I believe that our industry will only get better and better, and we hope that we will maintain a high degree of confidence and be able to go farther and farther on the road of green and brand.