With the release of the 2019 three quarterly report, the reporters sorted out 13 of the men's clothing listed companies, and overall, the three quarter men's wear business performance has slowed down. Among them, 13 men's clothing enterprises have 8 business income to achieve positive growth. Hai Lan's home is ranked the first in men's clothing for 14 billion 689 million yuan, and it is also the only enterprise in the three quarter with over 10 billion revenue. After that, enterprises with over one billion revenue were HK $1 billion 784 million, 1 billion 784 million yuan, Hinur 1 billion 169 million yuan and 1 billion 104 million yuan respectively.

From the perspective of net profit, Hai Lan's home is also a big leader in other enterprises, with a net profit of 2 billion 616 million yuan. The net profit of Hong Kong group with only one difference is 144 million yuan, and the net profit of Hinur and seven wolves is 79 million yuan and 75 million yuan respectively.

From the perspective of revenue and net profit, in the 13 men's enterprises, there were only 5 enterprises with double revenues and net profits in the third quarter, and only 5 enterprises achieved net profit growth: good news birds (65.42%), Georges white (28.74%), YOUNGOR (27.89%), nine herding (8.88%) and Sino (1.05%). In addition, Hai Lan's home, seven wolves and red bean stocks do not increase profits; the Ruyi group, Busen stock, modern Avenue and noble bird are double loss of revenue and net profit.

From the perspective of overall income and profits, the differentiation of local men's wear listed companies is more and more obvious. The growth rate of Hai Lan home, which has achieved net profit growth for five consecutive years, has continued to slow down. Although the total revenue of the three quarterly reports ranked first in the men's clothing industry of the same industry, the growth rate of revenue also increased by double digits (12.63%), but the net profit had a slight negative growth (-0.45%), mainly due to the reduction of the main brand Street store by passenger flow.

The three quarterly net profit growth of the biggest bird of prey (65.42%) increased from 2018 brand network and franchisee buyout system electricity supplier cooperation mode increased, led the brand to achieve sales growth.

It also benefited from its brand revenue growth, which led to the rise in performance. Nine brands such as JOEONE, FUN, ZIOZIA, NASTYPALM, VIGANO and other brands in the first three quarters of this year increased their business income to varying degrees. In the future, the king of nine plans to continue to shop under the sinking line, and expand the shopping center channels, as well as the expansion of large shops and large county-level stores.

And the red bean shares are constantly pushing forward the whole channel business, making efforts to brand marketing, and actively stationing in the electronic business platform. However, the impact of the electricity supplier on the entity is one of the reasons why enterprises do not increase profits. Also known as the seven wolves, the main reason for the decline in net profit is the increase in advertising fees, platform service fees and terminal management costs compared with the same period in 2018. In order to increase revenue, a big "self rescue" way for the seven wolves is to withdraw the original external authorized trademark, making men's underwear, underwear, socks and knitted products. This part of the business has become the main revenue force of the seven wolves. However, some analysts say that although such products sell well, the gross margin is lower than the gross profit margin of other products. Overall, it is still difficult to increase profits.

According to the overall revenue and profit of men's clothing enterprises, the trend of enterprise differentiation is more obvious. In the enterprises with double profit in net revenue, the net profit of the noble bird and the modern Avenue decreased by 49.20% and 35.98% respectively, and the number of expensive stores was cut down. The proportion of inventory accounts for more than 10% of the total assets, and the terminal sales pressure was too great. Because the company increased the online advertising power and the advertising cost increased, the gross profit margin of the Internet business decreased sharply.