"Double eleven period, our total ecological chain transaction volume of more than 1 billion yuan, the outsider watch Tuba rabbit is simply sent list, actually our system structure is extremely complex, after all, the decoration chain is long, the role is miscellaneous, the pain point is many, the highly effective system support is very vital to this activity." Nie Jinjin, vice president of Internet home decoration platform Tuba rabbit, told reporters on twenty-first Century economic report.

Unlike the double eleven, Tmall, Jingdong, Suning and other consumer Internet are booming. The industrial Internet has always been relatively low-key. The consumption Internet is mainly standardized supply mode, and the industrial Internet is mainly based on the demand for services, meticulous control of each individual demand, short-term batch service is extremely test system processing capacity. Therefore, the industry internet has a higher demand for fault tolerance, and most of the industry's Internet companies tend to be conservative in marketing activities.

But as part of the industry's Internet companies have strong supply chain integration capabilities, they begin to test and boost the driving force of the upstream and downstream entities through the National hot consumption day. According to incomplete statistics, during the double eleven period, Internet companies including tuba, Huitong Da, 51 nonferrous metals and other industries launched online activities.

Accelerate management Digitalization

Take Tuba rabbit as an example, the domestic large Internet decoration platform has more than 31 million users. On the website of the tuba rabbit, after the user registration is completed, the system will be matched by the system to decorate the enterprise and send the list. During the double eleven period, the daily volume of Tuba rabbit has reached its peak.

"To send a list of enterprises seems simple. Actually, it is a hard nut to crack. We spend a lot of time in developing intelligent matching system. We will make a comprehensive analysis of user project information and users' access to content and habits, establish a rich user portrait, and introduce massive platform for enterprise portrait to match accurately, which is the beginning of sending a list. Hu Peng, chief executive of Tuba technology research and development, said.

Compared to other industrial Internet platforms, home decoration is more non standardized. After the influx of large quantities of businesses, how can each individual's service experience be met, and it is also a major test of the platform.

Hu Peng told reporters that the efficient and orderly management of home decoration industry must be solved by means of technology. The development of decoration industry in Tuba rabbit shared the platform of SaaS system, moved every node of decoration to online sharing, clearly understood the construction progress and material demand of each project, and also fully judged the user's feelings, needs, experiences, etc., and constantly feedback, adjust and optimize service quality.

According to public information, tuba rabbit has invested more than 100 million yuan in recent years, and nearly 500 patents have been applied, many of which are patented technology in the field of big data and AI artificial intelligence.

Reporters learned that, for example, Huitong and tuba rabbit eco Industry Internet enterprises, generally using data as the driving force of research and development, through connection and many to many interactions, build models using algorithm matching, optimize and deepen the ecological circulation system, and ultimately enhance the user experience, help platform partners enhance the signing rate.

Reverse customizing service

With the younger users and the upgrading of consumer demand, the increasingly personalized user needs urgently need more dimensional, differentiated and high-quality supply to meet. Industrial Internet receives more and more personalized product feedback from clients, which brings great challenges to the industrial Internet itself, and also brings opportunities to reshape the industrial chain and value chain. Especially in home decoration industry, this trend is particularly obvious.

In the double eleven activities, tuba rabbit and building materials home brand manufacturers, the official website launched preferential activities, driven by famous brands such as Optima, Dongpeng, Haier, Gu Jia, Kohler and so on, and achieved the sales performance of the whole ecological chain of 1 billion yuan. It is reported that during the activities, tuba rabbit also received a large number of users personalized product demand, hoping to get the help of the platform.

Nie Jinjin told reporters that Tuba rabbit as an Internet home decoration platform, standardized sales of building materials is part of the service, placed in the entire home decoration industry internet ecosystem perspective, with the accumulation of user data, the future will reverse the requirements of brand manufacturers, drive brand manufacturers to upgrade the overall color angle, turn to efficient intelligent manufacturing, provide personalized products, shorten the delivery time, to achieve the current Tmall Jingdong efficiency and experience.

"With the continuous improvement of the backstage system function of Tuba rabbit, the tuba rabbit will closely link with the brand manufacturer's system, close the distance between the manufacturer and the consumer, meet the voice of the current personalized demand, guide the manufacturer's intelligent manufacturing upgrade, and achieve better operation efficiency and customer satisfaction." Hu Peng said.

Zhu Yan, Dean of the Internet Industry Research Institute of Tsinghua University, told reporters that the essence of the industrial Internet is to realize the digitalization, on-line and intellectualization of all links in the value chain by means of marketing, supply and production, so as to enhance the efficiency and reduce the cost.