In November 17, 2019, the 102 China cotton knit goods Fair held in Guangzhou came to an end. At the same time, the red bean velvet underwear conference held at the same time put forward the concept of "underwear, soft and comfortable", which allowed underwear to return to the "soft" comfort demand, redefine the non thermal underwear, and soften it into a new style.

Underwear industry starts late in China, but the per capita underwear expenditure is increasing. In the future, the development of underwear industry will gradually take product value as the core to satisfy and guide consumers' consumption preferences. Because of its soft characteristics, the red bean velvet soft underwear meets the implicit needs of the consumer wearing comfort, and is well received by the exhibitors and the trade associations.

Red bean paste redefines underwear to create a comfortable experience for customers. Zhang Hao, Minister of home brand culture of red bean, has thoroughly interpreted the research and development intention of the soft underwear of red bean velvet: warmth is the basic property of any underwear, and sexy, cute, fashionable and non lingerie option. Red bean home found that when customers choose underwear, they love to touch it first and feel the soft and comfortable underwear. Just like 7 million years ago, the ancestor ape of human beings liked to snuggle up and touch each other. We usually like cats but do not like hedgehog, like softness, which is an instinct.

Therefore, focusing on deep red underwear with deep underwear is calling the "underwear, soft and comfortable" hidden essence of consumers. The soft underwear of red bean is made of 9 soft velvet technology. It can start from fiber, weaving, dyeing and finishing, so that customers who wear red velvet soft underwear can have soft and comfortable body feeling.

And how to scientifically identify the softness index? The flexibility and volume of the fabric are determined by flexural properties. quality The fabric's fluffiness is measured by compression performance, the softness of the fuzz is detected by the acoustic wave method, and the softness index is comprehensively defined. According to the enterprise standard of red bean home company, the soft index of red bean velvet soft underwear is higher than that of red bean, the 3 ordinary underwear of home company. The soft enjoyment experience has been recognized by Mr. Wang Baojun, director of the national textile products quality supervision and inspection center.

At the awards ceremony of the China underwear industry, the red bean velvet was awarded the China underwear outstanding contribution award and the Chinese underwear year. New materials Awards and many other honors. Peng Guifu, chairman of the China Textile Business Association, awarded the "soft underwear" initiator of the red bean paste, and gave voice to the "soft underwear", advocating that the industry should make a large soft underwear to provide consumers with comfort.

The soft underwear of red bean is also a new concept for users to achieve brand value upgrading. Technological support and innovation will surely shine brilliantly in China's underwear industry.