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Where Does Fast Fashion Go? GAP Withdraws From China Market
Fast fashion has always been the brand of young people gathered. Nowadays, fast fashion brands from one market to another are leaving the Chinese market. Why?
Forever, 21, Topshop and some other fast fashion brands have been withdrawn from the Chinese market one after another. Recently, the US apparel group GAP announced that its cash cow Old Navy will withdraw from the Chinese market from 2020 and will focus its efforts on the North American market in the future. This move also indicates that another garment giant will come to a close in the Chinese market.
According to professional analysis, the main reason for the withdrawal of Old Navy from the Chinese market is the decline in performance.
Forever, 21, Topshop and some other fast fashion brands have been withdrawn from the Chinese market one after another. Recently, the US apparel group GAP announced that its cash cow Old Navy will withdraw from the Chinese market from 2020 and will focus its efforts on the North American market in the future. This move also indicates that another garment giant will come to a close in the Chinese market.
According to professional analysis, the main reason for the withdrawal of Old Navy from the Chinese market is the decline in performance.
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