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How Do Brands Do Video Content?
In today's brand marketing strategy, the importance of video is rising steadily. Video content is more vivid than traditional words and pictures, especially those live or interactive videos. Taking the US market as an example, the market value of digital video marketing has reached US $135 billion.
According to a recent study by Hubspot Research, a market research firm, more than 50% of consumers want to understand brands through video content provided by brands. Other content forms and their consumer preferences accounted for: mail (46%), social picture (41%), social video (34%), blog article (18%) and PDF download file (17%).
Video is not only a form of entertainment. The video on the landing page can increase the conversion rate of the website by more than 80%. When it comes to "video" once in the email subject line, the probability of opening will increase by 19%; 90% of consumers think that video can help them make better shopping decisions.
Video not only changed the business market and people's shopping mode, but also changed the way that marketers and potential users establish ties and transform relationships. At the same time, it changed the way that service teams provide users with support and services.
Many brands have realized that increasing investment in video production means higher returns.
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