Seize the day and not lose Shao Hua. On the occasion of the coming Spring Festival, on behalf of POOVE brand, I would like to extend my best wishes and sincere greetings to all the people who have always been interested in and support for POOVE to the POOVE partners who are striving on the front-end line.

In the past 2019, in order to adapt to the changes of the present era, POOVE A new round of strategic adjustment has been launched. We are pondering over and over again, how can we really create products that fit the growth needs of young people in the era of product homogenization? How to maintain the core competitiveness of the brand in a rapidly changing industry? In the competitive terminal market, how will we realize the integration of brand and terminal front and back stage so as to achieve sustained profitability of the store and ensure the steady development of the terminal?

Based on the market and consumers, each brand All of them need to build their own competitive barriers. For POOVE, adhering to the brand concept of "only for the youth" for 33 years, the long-term precipitation and superiority base in the youth field, the guidance to the trend culture of the youth and the care for the growth of the youngsters are our greatest wealth and our confidence and foundation for the future.

Therefore, in the coming 2020, POOVE will continue to have in-depth insight into the growth needs of young people, solve the problem of consumption pain, take the trend as the guide, and serve as the core, and persist in making persistent efforts.

Our consumer group ----Z was born with the rapid development of science and technology, and was influenced by the Internet, instant messaging, SMS, smart phones and tablet computers. It can be said that technology has penetrated their whole life into life and embodied in reality. They are beneficiaries of technological development and followers of technological development. In the future, they will be the makers of technology.

Based on the background of this era, we will take "function and technology upgrading" as a strategic blueprint for POOVE in the new year's strategic planning. In 2020, we will better play the role of POOVE R & D center in the United States, integrate with the world, integrate the world's top resources continuously, further fit the personality and growth needs of young people, and take this as the starting point to continue to enrich, enhance and upgrade the functional technology of products. At the same time, we will take the deep part of the world class IP, and strive to create the ultimate products with both appearance and value.

While focusing on technology innovation, we will pay more attention to listening to the terminal and the market, and build the product price ladder according to the feedback from the terminal market. From the new products of autumn and winter in 2020, we have set up drainage funds on the basis of the original ex gratia payment series to attract more new consumers to try our products with more generous designs and more people friendly prices to help terminals link up the new flow pool, and promote the overall promotion of terminal entry rate and conversion rate.

At the same time, we will continue to deepen terminal services, increase terminal sales support, continue to integrate the industry's top retail service training institutions, develop a series of courses around the terminal profit system, and train and output terminals. I believe that the marketing service output of the head office will usher in a more intimate change after more than a year of accumulation and try to help further improve the operation level of branches and regional stores.

The new 2020, we are still based on products, with the east wind of technology, linking the international concept, Yang Fan market! This grand vision is inseparable from everyone. POOVE family As always, the head office will provide more powerful support for the terminal with more enthusiasm and continue to win hands with all our business partners.

"Wind and waves will sometimes hang on the clouds and sail the seas." The sunshine of the new year is the call for sailing, and it is also the bugle that urges people to advance. "Technology leads the future" is not just a slogan. I believe that as long as all the business partners and all the POOVE people can work together with the head office, the POOVE brand will go to a new peak and write a brighter future.