The world-renowned luxury car brand BMW has also been shaping the brand new image in recent years, such as the introduction of the dress series "BMWLifestyle". Later, in order to make further progress in the field of high fashion, it officially changed its name to "BMWStudio" in April 2018. In recent days, it has joined hands with the sports brand PUMA for joint cooperation.

This cooperation chose PUMA's Retro shoe RS-X3. The shoes were stitching with different materials such as suede, artificial leather, web surface, and uneven plastic, and the red shoes, white and blue and different degrees of gray and white color showed their retro tone. In addition, the "MMotorsport" sign on the side of the shoe and the BMW mark at the heel show a joint identity with PUMAlogo.