Recently, Burberry launched a new AR shopping tool through Google search. Through the AR panoramic demonstration, users can get a better understanding of the appearance of the product online.

When consumers use Google to search for Burberry Black TB packages or Arthur Check Sneaker, you can see the AR version of the product. Through AR, consumers can clearly see the full angle display of products, no doubt, this way is more able to take into account the consumers' feelings and needs than simple pictures or video shows. This function is currently available in the United States and the United Kingdom, but plans to introduce more products to the world in the coming months.

"For luxury consumers, the stage of inspiration to decide to buy is becoming more and more important. Burberry is constantly trying to make digital innovations such as AR in order to create a more shocking experience and enhance personalized luxury trade, and integrate the technology with other strategies around the world.

Prior to that, Burberry also went on line with another AR experience. In collaboration with Apple Corp, it added a new function in its application, adding the graffiti map painted by artist Danny Sangra to Burberry to the user's mobile phone camera. Let Burberry's graffiti paintings easily integrate into the photos of consumers, enhance user participation and brand awareness.

Photo: Burberry official website screenshot

With the continuous progress of science and technology, AR has gradually entered the consumer shopping center and become a high-tech that can attract consumption and novelty. Besides Burberry, many brands including Gucci, Puma, Asos, Sneaker, addidas, Nike, Zara and so on are trying to AR. What surprises will our future brands bring to us through AR? Let's wait and see.